the century of the self exam 1

WWI propaganda made berneys realize what?

peachtime propaganda could work

torches of freedom linked cigs to what

woman freedom

bernays sold products by appealing to what

emotions and identity

corporations wanted consumers to buy based on what instead of needs

desire

bernays created what to get free media attention

staged news events

how did berneys soften coolidges image

fun, staged public events

bernays viewed people as irrational or rational

irrational

gallup believed public opinion should be what

measured

Nam’s PR goal

pro business public opinion

gov response to NAM

investigate and criticise

world fair’s messgae

consumerism = progess

1946 truman law

national menta;l health act

menningers brothers trained psychiatrists to do what

apply psychoanalsis to society

implicit idea in their training

should manage people

ernest dichter founded what

institute for motivational research

dichter studied consumers using what

focus groups

betty crocker breakthrough

add egg increase sales

bernays said control requires appealing to what

the unconscious

united fruit framed as what threat

communism

outcome of guatamala

cia backed coup

what book exposed manipulation

the hidden persuaders

marcuses views of consumer culture

creates conformity

marcuses critiue of psychoanalysts

ignore real societal issues