News Design 2025 Exam Flashcards

Flashcards for News Design 2025 exam preparation.

Conceptual Integrity (Frederick P. Brooks Jr.)

A concept of design that can be systematically applied, fostering collaboration and education.

Systematizing the Design Process (Frederick P. Brooks Jr.)

Clear steps, milestones in a calendar, organization, communication, and a shared vocabulary to teach novices.

Professional Profiles in News Design

Understanding tasks and relationships of roles like the Visual Editor, Infographics Editor, and Web Designer.

Five General Principles of Design

Balance, Proportion, Contrast, Unity, and Focus.

Gutenberg Diagram & 10:30 Formula

Arranging elements considering the diagonal reading path and securing the four corners of a page.

Center of Visual Impact (CVI)

Designer-determined visual entry point with elements of visual weight to guide the reader's eye.

Concept of 'Format'

Dimensions (size) and Proportions (width: height ratio).

Grids in Design

Standardizes dimensions, margins, type area, baselines, columns, modules for ads, and folios.

Grid Elements

Dimensions in mm of standard formats such as A3 and A4; page numbers for even pages (2, 4…) on the left vs page numbers for odd pages (1, 3…) on the right.

Parts of Letters

Stem, serif, bracket, baseline, x-height, ascenders, and descenders.

Type Races

Roman Old Style, Roman Transitional, Roman Modern, Egyptian, Grotesque, Geometric, Humanist.

Text Styles

Regular, italics, FULL CAPS/UPPERCASE, SMALL CAPS, lowercase, Sentence case.

Tracking

Adjusting space between all characters (positive or negative).

Kerning

Setting space between two consecutive characters.

Optimal Measure of Characters Per Line

45-60 characters per line.

Text Setting Problems

Alignment, indentations, and division by syllables

Text Norms for Alignment

Use left or center for display elements; use justified on both sides with the last line to the left for body text.

Perception (Alberto Cairo)

Visual brain detects patterns and differences effortlessly.

Perception (Ellen Lupton)

Dynamic process driven by action, senses look for patterns.

The Visual Cues

Color, form (dots, lines and shapes), depth, and movement.

The Elements of Design

Line, shape, texture, space, size, value and color

Color Systems

RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, Black).

Color Combinations

Harmonious or discordant, dominant vs recessive.

Pantone Color Guide

A book of samples used as a reference for the printed reproduction of colors.

Color Properties (HSV)

Hue, Saturation, Value.

Photographs vs. Illustrations

Illustrations - artistic interpretations; Photographs - records of reality.

Image Preparation for Printing

Resolution between 200 and 300 dots per inch (dpi) and CMYK color mode.

Infographics vs Data Visualization

Presentation and exploration.

Types of Infographics

Tables, charts, maps, diagrams, and fact boxes.