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Tools
Summarising and describing data you’ve collected
Theory
Math behind rules and tools, how experiment reflects real world
Dualism
The idea that mind and body are separate
Four Goals of Science
Description, Explanation, Prediction, Control
Authority Approach
Getting information from sources thought to be valid and trustworthy
Analogy Approach
Applying existing similar knowledge to new situations
Rule Approach
Try to establish laws or rules that cover a variety of abservations
Empirical approach
Testing ideas against actual events - Observing behaviour and drawing conclusions
Experimental Research
Experiments involved with explaining what caused behaviour or controlling a behaviour
Correlational research
Experiments involved with describing and or predicting behaviour
Descriptive statistics
Summarising the data collected from a sample
Inferential Statistics
generalise results from the sample to the population
Operational definition
Measuring a dependant variable through a value that indirectly reflects the property of interest
Nominal Scale
Categorises without ordering, numbers that substitute for names, for unordered categorical data
Ordinal Scale
Categorises and orders the categories, bigger means more though can’t tell how much more. Distance between points not considered equal
Eg: Rugby team standings, rank order couples in amount they love each other
Interval Scales
Categorises, orders and establishes an equal unit of measurement in the scale, knowing how much more, distance between points considered equal eg; celsius temp
Ratio Scales
Categorises, orders, establishes an equal unit in the scale and contains a true 0 point, allows ratio statements: “twice as big” eg: # of items recalled in memory task
Pepsi Challenge
Shows unexpected confounding variable, 85% chose S cup over L cup
Manipulated IVs
Experimenter manipulates variable, prediction and explanation, is a True experiment
Subject IVs
Recruit people in different groups, prediction but not explanation, is a Quasi experiment
Quasi Experiment
May not assume there is a causal explanation between pattern of results and IV level
Control group
Looks at the dependant measure in the absence of any experimental conditions
Yerkes-Dodson Curve
The U shaped relationship between stress levels and performance
Demand characteristics
Cues in a new situation people interpret as ‘demands’ for a situation
Between Subjects
Each subject experiences one level of the IV, Subject variables may be confounds so need to randomly assign
Control variable
Could make a confounding subject variable this to increase control (Eg only test females), does reduce generisability
Within Subjects
Each participant experiences every level of the IVs, participant serves as own control
Practice Effect
Order in which participants experience IV can be problematic in within subjects
Counterbalancing
Each IV condition is equally exposed to the practice effects and demand characteristics inherant in the within subjects design
Fully Crossed
When collecting data with multiple IVs all combinations of IVs is collected
Factorial Designs
When a study with multiple IVs is fully crossed, Eg: a 2×2 factorial matrix or 3×3 factorial matrix
Mixed design
When one IV is within subjects and the other is between subjects
Main effects
The effects of one IV on the DV ignoring the other IVs in the study for instance averaging the ejnjoyment of the food wo acknowledging sauce
Inferential Statistics
Stats where you can infer changes in your data to the population
Descriptive stats
Stats that describe, variability itself in this context is interesting as is a property of the data
Variance
(S)²
Standard deviation
Is the approximate average of the scores in a data set from their mean
Inflection Point
Point on distribution where curve starts bending out, corresponds with 1 sd from the mean
Z-score
Tells us how far away score is from mean expressed as # of sd from mean (xi -`x)/s
Pearson r
A numerical way to compute linear correlation
Curvilinear
Increase in x initially results in increase in y then decrease in y
Directionality Problem
Unsure as to whether x influences y or y influences x
Cross lagged panel correlation procedure
Using a follow up study measure correlation across time
alpha level
The probability value that defines the boundary rejecting or retaining H0 also known as significance level
Null hypothesis
Predicts no relationship between variables
Alternate hypothesis
Predicts there is a relationship between variables
Type 1 error
Rejecting H0 when H0 is true
Type 2 error
Retaining H0 when H0 is false
Increasing alpha
Reduces probability of type 2 error, increases the power of (1-B, increasing the probability of rejecting H0 when it’s false), increases probability of type 1 error