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Motivational Neuroscience
Regions of the brain specifically involved in motivational behaviour
Homeostasis
The body striving to maintain a constant rate
Set Point
The ideal level for homeostasis
Drive-reduction Theory
Suggests that we are motivated ti reduce problematic drives in the body
Hypothalamus
Connects the endocrine and nervous system via the pituitary gland. Important for homeostasis
Regulatory Drives
A motivation that helps maintain homeostasis
Ex. Hunger, Thirst, Thermoregulation, Sleep
Non-Regulatory Drives
A motivation not related to maintaining homeostasis
Ex. Sex Drive , Achievement
What happens when we eat?
Blood sugar increases, turning glucose into glycogen
What happens when we are hungry?
Blood sugar decreases, releasing glucose form glycogen storage
Lateral Hypothalamus
Electrical stimulation causes eating
Ventromedial Hypothalamus
Electrical stimulation stops eating
Satiation
Feeling of being full and satisfied
Arousal
A drive state that is triggered by either the thought or of absence of sexual activity
Ariely and Lowenstein Study
Sexual arousal makes people impatient for sexual and other outcomes
Affect
Emotional process
Emotional Fluctuation
The degree to which the emotional intensity changes over time or to which emotions change
Emotional Instability
Dysregulation, rapid, exaggerated changes in emotions
Emotional Coherence
When emotional responses converge with one another
Facial Brain Stimulation
Uses electrodes (non-invasive) to stimulate different areas of the brain. Measures emotional response to stimulation
Desire
Stimulation of the lateral hypothalamus is linked with pleasure. Dopamine gives the feeling of excitement and anticipation. Drugs like cocaine and amphetamines have dopamine-like effects
Pleasure
Associated with activation of the orbitofrontal cortex
Fear
The amygdala is the fast system that plays an important role
The prefrontal cortex is the slow system that plays a role in cognitively processing it
What can provoke anger?
Lack of anticipated rewards, testosterone, opioids, etc.
Attachment
Accompanied by the feelings of love, oxytocin