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economics
analyszing the behaviour of individuals, firms and political institutions to see how they convert humanitys limited resources into the services and goods that best satisfy human wants and desires
scarcity
without scarcity of time, scarcity of resources, scarcity of information, scarcity of consumable goods, human beings would not lack anything, scarcity forces people to make choices
utility
acts as a common denominator that allows people to sensibly compare even radically different things, for a hedonist utility may be the physical gratification of experiencing sensual pleasures, for a morally conscientious person utility may be the sense of moral satisfaction received when doing the right thing in a particular situation
oppurtunity cost
the value of what you have to give up to choose something else