fashion marketing

Trickle down theory

The trends start at the top of the hierarchy and progress to the lower class

Trickle up theory

When young individual and groups from lower class start trends and ends to high class

Obsolescence stage

End of the fashion cycle

Obsolescence factor

They don’t accept use clothing only accept newest

Fashion followers

Wear fashion look only when they finally accepted

Fashion laggers

Late to the fashion trends

Short run fashion

Popular for a sec

Culmination stage

The third stage when fashion are at the highest of popularity

Fashion leader

Any gender the first to wear high fashion \

Saturation

When the market is stock with fashion

Merchandise acceptance curve

Bell curve the stages of fashion cycle ex; peak,decline, obsolescence

Fashion cycle

Ongoing rise,peak, and fall

Trickle across theory

Fashion leader to followers

Fashion trend

New that is gaining popularity

Fashion movement

What people consider to be fashion