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Jean Piaget
Studied Child Development
Ivan Pavlov
Researched Classical Conditioning
B.F. Skinner
Researched Operant Conditioning
Stanley Milgram
Studied Obedience
Wilhelm Wundt
“Father” of psychology; Founded structuralism
Structuralism
Focus was on the contents of mental processes rather than their function
Edward Tichener
Expanded Wundt’s views to establish theory of structuralism
Max Wertheimer
One of the founders of Gestalt Psychology
Gestalt Psychology
Challenged structuralism; Breaking whole perception into building blocks = loss of important info
William James
First American psychologist; Founder of Functionalism; Coined the term “stream of consciousness” (flow of ideas that people experience when awake)
Functionalism
Saw behavior as purposeful and contributing to survival; Studied why behavior and mental processes worked in a particular way; Emphasized role of evolution ; Absorbed into mainstream psychology