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attribution
creating meaning for behaviors
brand
how others perceive us
fact
observable phenomena
inference
conclusions we draw about the facts we observe
perception checking
skill that is used to double-check your understanding of what is going on with another person
perceptual process
occurs in 3 stages. 1- selection 2-organizzation 3-interpretation
selective attention
process of focusing on specific stimuli and ignoring others
self-concept
refers to what we think about ourselves, including physical attributes
self-esteem
refers to the value we place on self-concept observations
stereotyping
the act of treating everyone with similar characteristics as though they were the same