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Roger Sperry
First to propose "split brain" surgery to help epileptic patients. Left/right hemispheres have different functions with brain specialization.
Lawrence Kohlberg
3 levels of moral reasoning (pre-conventional, conventional, post-conventional) and each divided into 2 stages. Criticized for only testing young children and not testing cross-culturally and between genders.
Jean Piaget
Proposed four stages of cognitive development - Sensorimotor, Preoperational, Concrete, and Formal. Basic processes (assimilation and accommodation) work in tandem to achieve cognitive growth.
Konrad Lorentz
Known for imprinting studies. Showed how baby animals would follow the first object they saw after birth. Believed to be a built-in survival mechanism.
Jerome Kagan
In-born temperament may explain many behaviors. Believed in more biological view, thought our genes had a lot of effect on our personality
Harry Harlow
Theory of attachment and contact comfort in infant Rhesus monkeys; also experimented on the effects of social isolation in young monkeys.
Mary Ainsworth
Compared effects of maternal separation, devised 3 types of attachment; "The Strange Situation."
Eleanor Gibson
The "visual cliff" experiment. Showed that depth perception cues are innate.
David Hubel and Torsten Weisel
Conducted studies with monkeys to show that they had specific feature detectors to aid them in visual processing (some for lines, angles, edges, shapes, etc.).
Hawthorne Effect
Showed that factory workers had improved work performance with both improved and poor lighting. Performance improved simply because they were being observed in the experiment.
Ernest Hilgard
A hypnotic trance includes a "hidden observer" suggesting that there is some subconscious control during hypnosis.
Ivan Pavlov
"Father of Behaviourist Psychology." Famous for his classical conditioning experiments and the concept of the "conditioned reflex."
Robert Rescorla
Proposed that there is a conscious connection between the CS and the UCS in classical conditioning experiments.
John B. Watson
Emphasized the study of observable behavior and rejected the study of mental processes; famous for the controversial Little Albert classical conditioning experiment.
B.F. Skinner
Studied the impacts of operant conditioning, reinforcement, and punishment on behavior using "Skinner Box" with low level animals.
Albert Bandura
Studied how children model aggressive/anti-social behavior towards an inflatable "Bobo Doll" and developed the concept of observational learning.
Wolfgang Kohler
A Gestalt psychologist. Animals can display insight and problem solving , or that Aha! moment as done with the chimpanzee and use of stick.
Stanford-Binet
A test for for determining a persons intelligence quotient, or IQ. Modern IQ formula - Mental age/chronological age x 100.
Dave Wechsler
Modern IQ tests with specialized subtests and use of factor analysis.
James and Lange
Proposed the two-factor theory of emotions. Physical before cognitive when appraising an emotional situation.
Cannon and Bard
Claimed emotion arousing stimulus simultaneously triggers physiological responses and subjective experience of emotion.
Stanley Schachter and Singer Experiment
Showed that emotions have both a physical and cognitive component. The interpretation (cognitive appraisal) of physiological arousal determines emotional experience.
Aaron Beck
Pioneer in Cognitive Therapy who suggested negative beliefs cause depression.
Albert Ellis
Pioneer in Rational-Emotive Therapy (RET), focuses on altering client's patterns of irrational thinking to reduce maladaptive behavior and emotions
Hans Eysenck and Myers-Briggs
Did personality tests to validate the trait perspective.
Hans Selye
General Adaptation Syndrome (GAS) (stress responses) - the body's adaptive response to stress which occurs in three stages - alarm, resistance, exhaustion.
Solomon Asch
Known for the "line test." An important figure in the study of Conformity. Demonstrated the social conformity bias.
Stanley Milgram
Conducted conformity obedience study, "Shock Test", to see how far individuals would go to be obedient. Showed power of an authority figure.
Muzafer Sherif
Co-operation among divisive groups when they had subordinate (shared) goals. Known for Social Judgment Theory.
Elizabeth Loftus
Studied cognition and memory (repressed memories and false memories). "Misinformation effect" shown in memory studies.
Martin Seligmans
"Learned Helplessness Experiment" with dogs. Showed the external locus effect in animals (generalized to depression with humans)
Carol Gilligan
Maintained the Kohlberg's work was developed only observing boys and overlooked potential differences between the habitual moral judgment of men and women.
Alfred Adler
Neo-Freudian; introduced concept of "inferiority complex" and stressed the importance of birth order.
Thomas Young-Hermann von Helmholz
Trichromatic theory of color vision; said 3 types of color receptors (green, blue, and red) in the retina.
Henry Murray
Devised the TAT (Thematic Appreciation Test) with Christiana D. Morgan.Stated the need to achieve varied in strength in different people and influenced their tendency to approach success and evaluate their own performances.
David McClelland
He devised a way to measure Henry Murray's theory. Credited with developing scoring system for the TAT's use in assessing achievement motivation, not for the TAT itself.
Robert Zajonc
Developed the mere exposure effect. It is possible to have preferences without interferences and to feel without knowing why.
Paul Ekman
Emotions are universal. Facial expressions corresponding with 6 basic emotions recognized cross-culturally. FACS (Facial Action Coding System)
Mary Whiton Calkins
Developed theory of self-psychology and research technique for studying verbal learning. First woman to be elected president of the American Psychological Association (APA).
William James
Founded psychology in the U.S. and established the psychological school called functionalism. Studied how humans use perception to function in our environment.
Charles Darwin
"Father of Evolution" Evolution by "natural selection" (the weaker die out) wrote On the Origin of Species
Dorothea Dix
A reformer and pioneer in the movement to treat the insane as mentally ill.
Sigmund Freud
Psychoanalytical theory focused on the unconscious - id, ego, superego; believed innate drives for sex and aggression are the primary motives for our behavior and personalities.
G. Stanley Hall
Focused on childhood development and evolutionary theory. Established the first psychology research lab in the U.S.; founded the American Psychological Association.
Margaret Floy Washburn
American psychologist who studied animal behavior; first woman to receive a Ph.D. in psychology.
Wilhelm Wundt
Father of modern or scientific psychology. Psychology became the scientific study of conscious experience (rather than science). Structuralism - the approach and introspection - the methodology.
Ernst Weber
He pioneered the first study in JND (just noticeable difference). It became Weber's law; the JND between stimuli is a constant fraction of the intensity of the standard stimulus.
Gustav Fechner
Coined the term Psychophysics. The magnitude of a sensory experience is proportionate to the number of JND's that the stimulus causing the experiences above the absolute threshold.
Paul Broca
Discovered area in the brain (named for him) in the left frontal lobe responsible for language production. Injury to area resulted in person being unable to produce many words or to speak very fluently.
Michael Gazzaniga
Continued Sperry's work on split brain patients. Split-brain research provided understanding of hemispheric specialization; how the cerebral hemispheres communicate.
Edward Tolman
Illustrated 2 cognitive factors involved in learning: motivational factors and latent learning. Known for cognitive maps and mental representations.
John Garcia
Taste Aversion: aversions to a particular taste acquired through classical conditioning.
Edward Thorndike
Pioneer in operant conditioning and credited with Law of Effect-relationship between behavior and consequence. Studied Law of Effect with cats.
Elisabeth Kubler-Ross
Proposed the terminally ill pass through a sequence of 5 stages: 1. denial, 2. anger/resentment, 3. bargaining with God, 4. depression, and 5. acceptance.
Mary Cover Jones
Developed systematic desensitization. "Mother of behavior therapy"; used classical conditioning to help "Little Peter" overcome fear of rabbits.
Leon Festinger and Carlsmith
Created terms cognitive dissonance and the social comparison theory.
Philip Zimbardo
Conducted the famous Stanford Prison experiment to study the power of social roles to influence people's behavior.
William Sheldon
Linked personality to physique and argued that both are governed by genetics: endomorphic (large), mesomorphic (average), and ectomorphic (skinny).
Martin Seligman
Conducted experiments with dogs that led to the concept of "learned helplessness." Proponent of positive psychology.
Benjamin Whorf
Hypothesized that language determines the way we think. "Linguistic determinism" or how language impacts thought.
Gordon Allport
3 levels of personality traits-- 1. cardinal - dominant trait that characterizes your life, 2. central - common to all people, 3. secondary - surfaces in some situations and not in others.
Diana Baumrind
Identified three different types of parenting styles: authoritative, authoritarian, and permissive.
Erik Erikson
Known for his 8-stage theory of Psychosocial Development.
Lev Vygotsky
Investigated how culture and interpersonal communication guide development; zone of proximal development; play research.
Paul Costa and Robert McCrae
The "Big Five Model"of personality: openness, conscientiousness, extroversion, agreeableness, and neuroticism as broad dimensions of personality.
Carl Jung
Disciple of Freud and believed in a collective unconscious as well as a personal unconscious.
Coined the terms introversion and extroversion
Founded Analytical Psychology.
Alfred Binet
"Father of intelligence testing" - Devised the first useful intelligence test.
Francis Galton
Maintained that personality and ability depend almost entirely on genetic inheritance; linked heredity and intelligence; founder of the eugenics movement.
Howard Gardner
Devised the theory of multiple intelligences. 8 types of intelligence: (logical-mathematic, spatial, bodily-kinesthetic, intrapersonal, linguistic, musical, interpersonal, naturalistic).
Carl Rogers
American psychologist who founded the school of humanistic psychology, the human potential movement. Credited with person-centered theory.
Noam Chomsky
Believed humans have an inborn or innate (not acquired) propensity to develop language. Developed the Six Stages of Language Acquisition.
Herman Ebbinghaus
Pioneered the experimental study of memory; known for the forgetting curve and the spacing effect. He was also the first person to describe the learning curve.
George A. Miller
"The Magical Number Seven, Plus or Minus Two." The capacity of short-term memory is limited to seven items (+ or - two) of information.
Alfred Kensey
Described human sexual behavior; study was controversial.
Abraham Maslow
Humanistic Psychologist. Proposed the hierarchy of needs, with self-actualization as the ultimate psychological need.
Charles Spearman
Believed intelligence is general-"G-Factor": People who are bright in one area are usually bright in other areas as well.
Robert Sternberg
Devised the Triarchic Theory of Intelligence (academic problem-solving or analytical, practical, and creative). and Triangular Theory of Love
Louis Terman
Adapted Binet's IQ to fit the needs of U.S. students. Revised test called the Stanford-Binet test and measures IQ.
Carl Wernicke
Found another "language center" located in the superior, posterior region of the temporal lobe (typically in the left hemisphere a few centimeters behind Broca's area).
Phineas Gage
Railroad worker who survived severe brain injury that dramatically changed his personality and behavior; played a role in the development of the understanding of the localization of brain function.
Karen Horney
Criticized Freud; said that personality is continually molded by current fears and impulses rather than being determined solely by childhood experiences; saw humans as craving love and social interaction to drive their needs.
James Marcia
Developed the four stages of identity statuses - diffusion, moratorium, foreclosure, and achievement.
Fritz Perls
Developed Gestalt Therapy to help clients become aware of, and take responsibility for, their thoughts, behaviors, experiences, and feelings.
Joseph Wolpe
Used classical conditioning theory in psychotherapy and introduced Systematic Desensitatization and concepts of reciprocal inhibition which he applied to reduce anxiety.
Daniel Kahneman and Amos Tversky
Performed research that showed people base probability estimates on heuristics that do not always yield reasonable estimates of success
Raymond Cattell
Known for 16 factor personality questionnaire and difference between crystallized and fluid intelligence.
Ancel Keys
Conducted semi-starvation experiments to measure psych effects of hunger.
Thomas Bouchard
Studied identical twins separated at birth. Found IQ heavily influenced by genetics
Harry Helson
Endorsed the life events model rather than the normative-crisis model for middle adulthood. Timing of particular events in adults life, not age, determine the course of personality development.
Virginia Johnson and William Masters
Pioneered the study of human sexuality under lab conditions; pivotal role in the field of sex therapy.
Simon LeVay
Found that certain brain regions (specifically, a cluster of cells on the hypothalamus) is different in homosexual versus heterosexual men.
Philippe Pinel
French physician who contributed to the more humane treatment of psychiatric patients in the late 1700s.
Theodore Simon
Worked with Alfred Binet to figure out mental age.
David Hubel and Torsten Wiesel
Specialized neurons in the occipital lobe's visual cortex respond to specific features of an image such as angles, lines, curves, & movement