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alliteration
the occurrence of the same letter or sound at the beginning of adjacent or closely connected words
hyperbole
exaggerated statements or claims not meant to be taken literally
ethos
This appeal focuses on the speaker's or writer's credibility and authority
pathos
This appeal aims to evoke emotions in the audience
logos
This appeal relies on logic and reason to persuade the audience
metaphor
comparison without using like or as
onomatopoeia
the formation of a word from a sound associated with what is named
oxymoron
a figure of speech in which apparently contradictory terms appear in conjunction