explanations for conformity

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4 Terms

1
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dual-process model

  • made by deutsch and gerard in 1955

  • states that people conform due to NSI and ISI

  • NSI is desire to be liked ISI is desire to be right

2
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normative social influence

  • people conforming due to be wanting to be liked, avoiding rejection, conforming due to emotional reasons

  • there’s a need for acceptance and social approval, which encourages agreement with the norm

  • associated with compliance

3
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informational social influence

  • people conforming due to desire to be right, occurs when we turn to others who we think are correct in an attempt to gain information in ambiguous situations, conforming due to cognitive reasons

  • occurs when people are uncertain, therefore relying on others for guidance

  • leads to internalisation

4
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nsi and isi

  • nsi occurs due to wanting to be liked whereas isi occurs due to wanting to be right

  • nsi associated with compliance whereas isi leads to internalisation

  • nsi is conforming due to emotional reasons whereas isi is conforming due to cognitive reasons