ORALCOMM FINALS M10-M11

Choosing the topic, analyzing the audience, sourcing the information, outining and organizing

Principles of speech writing

Choosing the topic

1.) start with your basic interest

2.) review your experiences

3.) stop and look at the things around you

4.) be like a journalist (ask the 4 Wh’s and 1 H)

5.) watch television or read newspaper

6.) narrow your topic

Topic =

Interest

Psychographics, demographics, and situational information falls under:

Analyzing the audience

Psychographics

the study and classification of people according to their attitudes, aspirations,
and other psychological criteria, especially in market research.

Demographics

statistical data relating to the population and particular groups within it

Ethnicity

the fact or state of belonging to a social group that has a common national or cultural tradition

Demographics - Ethnicity

Because our society is becoming increasingly multicultural, it is important
that the speaker attunes him/herself to the beliefs, culture and traditions of your
audience.

Race

A group of people of common ancestry

Demographics - Race

The speaker’s purpose on identifying race of the audience is not to stereotype but to avoid offending them

Demographics - Religion

it is important that the speaker knows the possible extent and potency of the religious beliefs within your audience. You have to avoid statements that might touch on religion divorce, same-sex marriage, birth control, or abortion—if you are not familiar with religious beliefs.

Sex

a biological concept based on biological characteristics

Gender

deals with personal, societal, and cultural perceptions of sexuality

Marital status

a person’s state of being single, married, separated, divorced, or widowed

Demographics - Marital status

do not make groundless premises because these can either bore or elicit anger on your audience

Demographics - Age

the age of your audience will determine the limitation in your speech, the language you use, the rate at which you speak, and the organization of your speech.

the younger generation is more receptive to new ideas while the older generation is less receptive to change. True or False?

TRUE

Occupation

or socioeconomic status is a complex assessment measured in a variety of ways that account for a person’s work experience and economic and social position in relation to others based on income, education, and occupation

If your audience belongs to a specific group, indulge them by relating your speech to their field. True or False?

TRUE

Regions

an area or division, especially part of a country or the world having definable characteristics but not always fixed boundaries

Demographics - Regions

it will be easier for the speaker to relate their speech to specific culture of the region. the speaker can mention food, places, and words/phrases from that region

Psychographics - Motivation

asks “Is the attendance of your audience by choice required?” and it is important that you make an intelligent guess regarding the motivation of your audience so that the speaker can make necessary adjustment to reach out to those who were compelled to attend the event

Psychographics - Values

Homogenous audiences are easier to deal with. If the speaker comes across a
heterogeneous audience, he/she needs to carefully structure to make sure that all
sections are carefully thought about

Values

a person’s principles or standards of behavior; one’s judgement of what is important in life

Psychographics - level of agreement / attitude

-If majority will support you, the objective is to retain that mindset.
-If majority will oppose, your goal is to be non-confrontational but gradually change their minds.
-If majority is neutral, your aim is to get their attention in considering your point

Psychographics - Beliefs

ideas, viewpoints and attitudes of a particular group or society

Environmental factors and temporal factors,

factors of situational information

Nature of event, location, size of audience, physical arrangement, technology are __ factors

Environmental

time of day, speaking order, length of speach are __ factors

Temporal

Sourcing information - apparent worth

asks “is the idea important to you and your audience?” the speaker should always prioritize the choice of your audience

Sourcing the information - appropriateness

Know the demographics and psychographics of your audience

Sourcing the information - interest

your audience will know if you dont believe in what you say. show enthusiasm with the topic.

Sourcing the information - availability of material

list at least three ideas. choose the topic that has the higher source of materials for your speech

Tradition pattern falls under __

Outlining and organizing

Traditional pattern - chronological

arrangement of thoughts is dependent over period of time

Traditional pattern - spatial

describes a place or a location, also used to describe an effect

Traditional pattern - causal

-Cause and Effect pattern

-you may first discuss the causes of the problem and present the effects

Traditional pattern - problem-solution

the speaker may present all the problems at once and discuss its corresponding solution after or use the problem-solution pattern

Perception

-stop trying to be a great public speaker

-stop focusing on how you speak and how you look but prioritze your content and getting the message across your audience

Perfection

-when you make a mistake, no one cares but you

-dont stop and look at your audience, looking for confirmation if they noticed your mistake

-accept that not all presentations will be perfect

Visualization

-if you can see it, you can speak it

-make it a habit that you visualize yourself as a good speaker and you may be able to conquer your fear of public speaking

Discipline

-practice makes perfectly good

-great speakers take time to rehearse and practice to achieve greatness

Description

-Make it personal

-use your own experience

Inspiration

-speak to serve

-be audience-centered, make sure the audience will benefit from your speech

Anticipation

-always leave them wanting for more

-make your speech beyond their expectation and end it forming a question in their minds