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quantitative data
numerical data
qualitative data
Information describing color, odor, shape, or some other physical characteristic
discrete data
Numerical data values that can be COUNTED
continuous data
Data that can take any value ex weight and height
experimental study
the researcher manipulates one of the variables and tries to determine how the manipulation influences other variables
observational study
observes individuals and measures variables of interest but does not attempt to influence the responses NO TREATMENT
components for a strong observational study
inclusive sampling design, verbiage/design of survey, academic and trustworthy data analysis, discussion of weakness, comparison groups when necessary, avoidance of simpsons paradox
simpson's paradox
when there are variables that may change results but researches do not account for those variables
confounding variable
a factor other than the independent variable that might produce an effect in an experiment
sampling design
describes exactly how to choose a sample from the population
sampling bias
a flawed sampling process that produces an unrepresentative sample
convenience sampling
choosing individuals who are easiest to reach
voluntary response sample
sample w people who choose to participate
undercoverage
some groups of population are left out in choosing population sample
nonresponse
when person selected can't be reached/refuses to respond
response bias
behavior or demographic of responder causes bias
simple random sample
every member of the population has a known and equal chance of selection, like putting data in a hat and then drawing randomly
stratified random sample
divides a large population into smaller, distinct subgroups based on shared characteristics, then selects a random sample from each subgroup to ensure all segments of the population are represented in the final sample
multistage sample
choose in stages often used in government
public opinion research studies
an assessment of public opinion obtained by questioning a representative sample
cross sectional studies
survey given to smaller samples within larger population AT SMALL TIME FRAME AT ONE POINT IN TIME, gives quick summery SHORT READY TO ANSWER
longitudinal study
research that follows and retests the same people over time
trend survey
LS examines shifts of thought processes over time
panel survey
survey to same group of people over years EXPENSIVE
cohort study
categories of ppl meeting criteria
retrospective study
data are collected from the past by going back in time
case control observational studies
ppl are sleected based on a defined outcome and control group is seperate for a baseline
cohort studies
the study of a group of people who share a common characteristic and move forward in time as a unit
question wording
confusing language or leading questions
golden standards for experimental studies
randomization in an experiment, double blind experiments, replicable controlled experiments
randomization in an experiment
randomly assigning ppl to different groups for treatment
double blind experiments
where subject and researchers who talk to subject don't know which treatment group they're in
replicable
repeatable
controlled experiments
have a control ground and one variable is manipulated at a time
placebo effect
improvement resulting from the mere expectation of improvement
placebo
inactive treatment w 0 effect
blind study
one or more group like the researcher/participant don't know they're in a study
explanatory variable
independent variable
response variable
dependent variable
causation
direct relationship where one variable causes a change in another
statistically significant
p value less than 0.05, results are nOT BY CHANCE
completely randomized
all experimental units are allocated at random among all treatments
randomized controlled
subjects are randomly assigned to either an experimental OR control group
block design experiments
Group all individuals in the sample first by some common characteristic then randomly split them into the treatment groups within each block, look for the mention of grouping
matched pairs
a technique whereby each participant is identical to one other participant in terms of a third variable