Postmodern Design and Early Writing Systems

Camillo Olivetti

Founder of the Olivetti Corporation, promoting humanist ideals.

Adriano Olivetti

Advocated for design's role in organizational success.

Giovanni Pintori

Designer of the Olivetti Eletrosumma 22 poster.

William Golden

Set high visual standards for CBS communications.

George Olden

Established CBS's graphics department for television.

Lou Doefsman

Art director of CBS Radio since 1946.

Raymond Loewy

Pioneered comprehensive design systems in industry.

Paul Rand

Key figure in corporate visual identification design.

City Medium

Rand's trademark design for IBM branding.

Jon Crane

Leading graphic designer for IBM's visual identity.

Lester Beall

Promoted modern design movement and corporate identity.

Muriel Cooper

Focused on clear communication in graphic design.

Otl Aicher

Promoted uniform corporate image through design elements.

Lufthansa Identity Program

International model for closed identity systems.

Jerome Perlmutter

Improved visual communication for government agencies.

John Massey

Designed federal graphic standards for Labor Department.

Unigrid

Unified informational folders for national parks.

AIGA

Oldest professional graphic design organization in the U.S.

Masaru Katzumie

Led Tokyo Olympiad pictogram system design.

Lance Wyman

Created sports symbols for the 1967 Olympiad.

Otl Aicher (Olympics)

Developed graphics standards for the Munich Olympiad.

Debra Valencia

Designed guide for Los Angeles Olympiad, 1983.

Armando Testa

Used metaphysical combinations in visual communication.

Tadeusz Trepkowski

Simplified imagery for clear content in design.

Franciszek Starowieyski

Explored metaphysical themes in Polish graphic design.

Milton Glaser

Interpreted geometric forms as tangible design entities.

Seymour Chwast

Utilized line drawings with color films in design.

Psychedelic Posters

Linked to anti-establishment values and rock music.

Peter Max

Combined art nouveau with accessible psychedelic imagery.

Sister Corita Kent

Promoted social justice through printmaking and art.

Printmaking

Art form producing multiple copies for wider audience.

European Visual Poet

Artist using visual elements to convey poetic messages.

Gunther Kieser

Photographer known for symbolic fabrications in art.

Gunter Rambow

Photographer creating magical realities through collage.

Third-World Poster

Posters promoting political and social movements globally.

Fidel Castro

Leader of Cuban revolution starting January 1, 1959.

Félix Beltrán

Art director for Cuban ideological propaganda efforts.

Postmodernism

Cultural movement reflecting late 20th-century design changes.

Supermannerism

Term describing deviations from modern design principles.

Supergraphics

Bold geometric designs altering architectural perceptions.

Robert Venturi

Controversial architect associated with supermannerism.

Barbara Stauffacher Solomon

Designer known for vibrant color and shape applications.

Siegfried Odermatt

Designer creating trademark opposing Swiss design aesthetics.

Rosemaire Tissi

Designer using playful forms for impactful graphic solutions.

Laguna Cooper Plate

Legal document inscribed with date corresponding to 900 AD.

Kawi

Script used by Baybay people for long-distance communication.

Surat

Term meaning 'writing' in various Philippine scripts.

Hanunó'o

Vertical script written from bottom to top.

Tagbanua Script

Vertical columns script read horizontally.

Pisaw

Knife used for writing scripts on wood and bamboo.

Kulitan

Script honoring sun's movement in Kapampangan culture.

Boxer Codex

Manuscript illustrating Philippine ethnic groups circa 1590.

Doctrina Christiana

Early Catholic catechism book printed in 1593.

La Esperanza

Non-controversial publication covering religion and science.

La Solidaridad

Key publication of the Philippine Propaganda Movement.

Philippine Komiks

Comics influenced by American comic styles.

Herbert Spencer

Designer known for typographic sensitivity in modern art.

Pentagram

Design studio founded by notable British designers.

Yusaku Kamekura

Designer challenging norms of hand-drawn visual communication.

Zen Buddhism

Philosophy emphasizing sensory engagement in communication.

Koichi Sato

Designer known for poetic forms and delicate colors.

Total Design

Integrated graphics, architecture, and products for clients.

Provo youth movement

Emphasized individual freedom, rejected social conformity.

Helmut Brade

Created humorous, illustrative posters penetrating core subjects.

Gitte Kath

Scenographer and director at Mill Theatre, Denmark.

Conceptualism

Common in Japanese graphic design, complex designs.

Makoto Saito

Orchestrates symbolic content without previous models.

Shin Matsunaga

Uses geometric elements for vibrant, spiritual images.

Katsumi Asaba

Transformed Dongba script into personal design language.

Emilio Gil

Pioneering graphic design studio specializing in visual communication.

Pablo Martín

Teaches typography at Eina Design School since 1995.

Manuel Estrada

Opened his own design studio in 1989.

Henrique Cayatte

Known for colorful, playful geometric poster designs.

Alva

Multidisciplinary design studio based in Lisbon.

Gabriela Rodriguez

Whimsical designs inspired by Polish poster designers.

Alejandro Magallanes

Employs collage and drawing with surrealist overtones.

Jiaping He

Posters reflect traditional Chinese landscape painting.

Fang Cao

Incorporates ancient themes and cultural symbolism.

Ung Vai Meng

Designer for Macau Cultural Institute, museum director.

Victor Hugo Marreiros

Links Portuguese and Chinese design heritage.

Ahn Sang-Soo

Created experimental letters deviating from Hangul typography.

Morteza Momayez

Influenced by Swiss typography and Polish poster movement.

Saed Meshki

Painterly compositions made from digitally manipulated elements.

Chaz Maviyane-Davies

Creates metaphorical posters with hopeful messages.

Apple Computer

Developed the Macintosh computer for graphic design.

Adobe Systems

Invented PostScript for page-layout software.

Aldus

Created PageMaker for designing pages on computers.

PostScript fonts

Stored as graphical commands, not bitmapped dots.

Bezier curves

Create complex shapes with smooth endpoints.

Desktop publishing

Saves time and money in page preparation.

April Greiman

Explored visual properties of bitmapped fonts.

Fontographer

Enabled designers to market original typefaces electronically.

Interactive media

Combines audio, visual, and cinematic communications.

Tim Berners-Lee

Developed HTTP, HTML, and URL for the Web.

Information superhighway

Global access to vast information via the Web.

Imaginary Forces

Vanguard of film-title design integrating graphic design.

Lisa Strausfeld

Partner at Pentagram, focuses on virtual space interaction.

Calligrammes

Text presented as images, challenging traditional reading.