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economics
the study of how society chooses to allocate its scarce resources to the production of goods and services
“science of choice”
scarcity
the condition in which human wants are forever greater than the available supply of time, goods, and resources
common
more you have = more you want
macroeconomics
the branch of econ that studies decision making for the economy as a whole
global
ex: gov
microeconomics
the branch of econ that studies decision making by a single individual, household, firm, industry, or level of gov
individual
ex: when do households buy more chicken than beef?
3 basic economic questions
what to produce?
who to produce it for?
how to produce it?
what to produce
requires that an economy decide the mix and quantity of the goods and services it’ll produce
should have something to do with natural resources
ex: fish farm —> move to coast
who to produce for
concerns how economic pie is divided
need target audience
ex: guava candy won’t sell as well in the US vs China
how to produce
how to mix existing tech and resources to produce these goods
can you do it?
oversaturated market - what makes you stand out
resources
the basic categories of inputs used to produce goods and services, aka factors of production
divided into 3 categories: land, labor, capital
LLC
land
labor
capital
NOT mutually exclusive, very dynamic
land
any natural resource provided by nature that is used to produce a good or service
ex: forests, gold, diamonds, oil, coal, wind, the ocean
labor
the mental and physical capacity of workers to produce the goods and services
ex: talking to a client
capital
a human-made good used to produce other goods and services
ex: physical plants, machinery, equipment, roads, bridges
entrpreneurship
the creative ability of individuals to seek profits by taking risks and combining resources to produce innovative products
ex: Jeff Besos
bankruptcy
allows you to fail
many entrepreneurs fail and try again
persistence is key
models
a simplified description of reality used to understand and predict the relationship between variables
if this, then that
next logical steps
branch models: sometimes both bad options
ceteris paribus
a Latin phrase that means while certain variables change, “all other things remain unchanged”
positive economics
an analysis limited to statements about “what is” that can be tested and determined to be true or false (i know exactly how many)
normative economics
an analysis based on subjective value judgements regarding “what ought to be” that cannot be tested