Deca Ent questions

Le'veon wants to create a marketing mix that includes both push and pull strategies. Which marketing mix should he choose?

Customer relationship management and trade shows

The VOT Company's IT staff has developed a software program that will simplify several processes across multiple departments of the business. In simplifying these processes, the software will increase overall efficiency. Which of the following best describes the direct cause of these business process changes and improvements:

New technology

Intermediaries buy large quantities of goods from producers and sell smaller quantities to other intermediaries or to consumers. The result is that intermediaries __________ their per-unit cost for goods.

reduce

Which of the following is an important component of a business's press kit:

A. Biographies of key company figures

Which of the following information about new employees are businesses required to report to the federal government:

D. Address

Which of the following is a product consideration when selecting distribution channel members:

A. Perishability

When attempting to reduce costs, most businesses will first cut __________ costs.

D. operating

A business owner who plans to exit their business venture by selling it to another company needs to develop the business in a way that

A. creates value for potential buyers.

How does a business's gross profit compare to the industry standard of 25% if it has annual sales of $500,000 and cost of goods sold is $400,000?

A. 5% lower

Yvonne wants her innovation to succeed, so she makes sure that there's a market for her innovation and that she has plenty of money and resources on hand. Which step of achieving innovation is Yvonne demonstrating?

C. Reducing risk

Arthur's boss asked him to study his company's sales data from the previous five years to see if there were any trends. After his research, Arthur presented his findings to his boss along with his predictions for the future. This is an example of the process of

B. data mining.

Ada purchases jewelry and clothing from many different manufacturers and sells the items to customers in her boutique. What kind of buyer is Ada?

D. Retail

The observation method of collecting marketing research data involves

A. watching what customers do.

A bakery has a vision to become the number one rated cupcake shop in town for the next six months. The most significant problem with this vision is that it is

C. short term.

Calculate a business's total cash available if it has a beginning cash balance of $2,300; total cash receipts of $4,900; and credit sales of $3,500.

B. $7,200

A small brick-and-mortar bookstore will benefit most from a supply chain that is designed to

A. purchase books to fulfill requested orders.

A unique selling proposition answers which of the following customer questions:

C. “Why should I buy from you instead of someone else?”