the only producer of a good that has no close substitutes.
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monopolistic competition
a market structure in which there are many competing firms in an industry, each firm sells a differentiated product, and there is free entry into and exit from the industry in the long run.
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oligopoly
an industry with only a small number of firms.
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perfectly competitive industry
an industry in which firms are price-takers, identical products, no barriers to entry
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price-taking consumer
a consumer whose actions have no effect on the market price of the good or service he or she buys.
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price-taking firm
a firm whose actions have no effect on the market price of the good or service it sells.
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perfect price discrimination
when a monopolist charges each consumer his or her willingness to pay--the maximum that the consumer is willing to pay.
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price discrimination
when sellers charge different prices to different consumers for the same good.
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cartel
a group of producers that agree to restrict output in order to increase prices and their joint profits.
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collusion
when sellers cooperate to raise their joint profits.
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duopoly
an oligopoly consisting of only two firms.
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interdependence
when the outcome (profit) of each firm depends on the actions of the other firms in the market.
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noncooperative behavior
when firms act in their own self-interest, ignoring the effects of their actions on each other's profits.
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dominant strategy
a player's best action regardless of the action taken by the other player.
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game theory
the study of behavior in situations of interdependence.
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Nash equilibrium (noncooperative equilibrium)
when there is no incentive for a participant to change its strategy
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prisoners' dilemma
each player has an incentive to choose an action that benefits him- or herself at the other player's expense but when both players act in this way, both are worse off than if they had acted cooperatively.
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product differentiation
an attempt by a firm to convince buyers that its product is different from the products of other firms in the industry.
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strategic behavior
when a firm attempts to influence the future behavior of other firms.
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tacit collusion
when firms limit production and raise prices in a way that raises each other's profits, even though they have not made any formal agreement.
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Price effect
a firm must reduce price to sell the remaining units
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Quantity effect
marginal revenue; how the revenue changes given a price change
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Allocatively Efficient
when P \= MC
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Productively efficient
MC\=ATC, when a firm is producing at the lowest point of the ATC