CONFORMITY

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Last updated 4:17 PM on 7/24/26
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7 Terms

1
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What is conformity?

A change in a person’s behaviour or opinions because of a person or a group

2
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Different types of conformity

  • Compliance

  • Internalisation

3
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What is compliance?

  • Shallowest level

  • Change public view/attitude not private beliefs

  • Short term

  • Normative social influence

4
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What is Internalisation?

  • Changed both public and private views/attitudes

  • Long term - permanent

  • Informational social influence

5
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Explanations of conformity

  • Informational social influence

  • Normative social influence

6
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What is Normative Social influence?

  • Conform to be accepted and fit in

  • Conform more likely in a group

  • Likely to lead to compliance

7
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What is Informational social influence?

  • Person unsure to behaviours or is unclear

  • Wants to be right

  • Conform more likely in new or ambiguous situations

  • Lead to internalisation