What's the Motive?

Benefit

An advantage customers receive from using a product

Buying motives

The reasons or benefits that cause people to make purchases to satisfy wants and needs; customer's reason for buying goods or services; why people buy

Dominant buying motive

The reason for making a purchase that has the greatest influence on a customer's buying decision

Emotional motives

Reasons for buying that involve an appeal to the customer's emotions or feelings

Empathetic

Acting according to an intellectual identification with the thoughts, feelings, values, attitudes, and/or actions of another person

Feature

A fact or characteristic of a product

Need

Something required or essential that is lacking

Patronage motives

Emotional or rational reasons for buying which cause people to choose one business over another

Rational motives

Reasons for buying that appeal to the sense of reason or judgment

Want

A desire for something that may or may not be required