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Last updated 4:20 PM on 9/16/26
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29 Terms

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Digital transformation

  •  a radical rethinking of how and enterprise uses technology, people and processes to fundamentally change business performance

    • Involves connected data, processes, technologies and people across the business. Requires a combination of the right culture, revised business process, and new technologies

    • Use data to make decisions faster and better


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Business transformation

  • strategic, fundamentally changing how the enterprise operates and deliver value to customers, employees, partners


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Strategy

  •  a set of decisions made to achieve competitive advantage


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Competitive advantage

 the ability of a firm to outperform its competitors

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sustainable competitive advantage

  • performance that outperforms industry averages on going basis, difficult to replicate


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Common aspects of digital transformation

  • Customer experience insights

  • Operational agility

  • Digital technology integration

  • Culture and leadership

  •  Partners


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  • Fundamentals of digital transformation


  • Align DT objectives with business goals

  • IT and business collaboration

  • Strategic partnership, vendors

  • Redesign operation and products around customers

  • Digital roles and skills for employees


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Application

is computer software designed to carry out a specific task (email, search, customer order).

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Computer Science

Research and development of technologies such as algorithms, computation, hardware, communication and information theory, used in the building of hardware and software.

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Digital Asset

Content which has been digitized and can be referenced or retrieved online, (sales, employee experience, vendors).

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Disruptive Technology

New technology that displaces an existing one.

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Enterprise

A unit of economic organization or activity. (business, government agency, educational institution, non-profit organization).

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Functions

The activities carried out by an enterprise; they can be divided into core functions and support functions. The primary functions are: marketing & sales, finance & accounting, operations, supply chain, human resources, research & development.

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Functional Users

Individuals who carry out specific functions within an enterprise, (human resources, finance, accounting, marketing and sales, operations). 

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Hardware

The physical components of a computer including the keyboard, monitor, disk drive, and internal chips and wiring. Hardware is the counterpart of software.

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Information Technology (IT)

The use of computers to create, process, store, retrieve, and exchange all kinds of data. IT is typically used within the context of business operations.

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Management Information Systems (MIS)

is an information system used for decision-making, and for the coordination, control, analysis, and visualization of information in an organization. The study of the management information systems involves people, processes, and technology in an organizational context.

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Software

Any program (application) that performs a specific function. Examples: word processing, spreadsheet calculations, email.

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Agile

refers to the idea of iterative development, where requirements and solutions evolve through collaboration between self-organizing cross-functional teams.

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Artificial Intelligence

computer systems able to perform tasks that normally require humans.

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Democratization of Technology

refers to the process by which access to technology rapidly continues to become more accessible to more people.

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Domain

a specific area of technology where research, development, and innovation take place.

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Early Adopter

an early customer / user of a given company, product, or technology.

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End User

is a person who ultimately uses or is intended to ultimately use a product, service, software, device.

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Digital Framework / Strategy

 is the approach to remodeling the enterprise to incorporate digital technology  to achieve greater efficiencies and collaboration to improving delivery speed and customer satisfaction.

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Ideation

is the creative process of generating, developing, and communicating new ideas.

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Income Statement

(top and bottom line) - is one of the primary financial statements and shows the company's revenues / sales (top) and expenses (bottom) during a particular period.

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Silo Data

refers to isolated inaccessible data within an enterprise's  separate departments or locations.

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Strategic vs Operational

corporate strategy involves answering a key question from a portfolio perspective: "What business should we be in?". Operational strategy involves answering the question: "How shall we compete in this business?