Graphic Design History - ch 15-16

Herbert Matter

A Swiss designer/photographer who explored the dynamics of scale in photographic posters for the Swiss travel industry

Eric Gill

A versatile letterer and designer who liked classical incunabula and yet designed a new sans-serif font that bore his name

Johannes Itten

The original instructor for the preliminary or foundation course. Known for unconventional methodology

Lazo Maholy-Nagy

He pushed the Bauhaus style towards Constructivist theories. He called for the unification of typography and photography to communicate a message

Paul Renner

A designer who created Futura, a geometric sans-serif typeface during the 1920s, still used widely today, with perfect circles as the letter “O”

Herbert Bayer

A Bauhaus student, later appointed professor of typography, who designed a universal alphabet with no capital letters and the Kandinsky poster

In The New Typography, Jan Tschichold advocated the use of three of the following in layout design, identify the item that does not belong

Roman Type

The early years of Bauhaus were characterized by an emphasis on art and handicraft, but later emphasized technology

True

Paul Klee

Bauhaus painter

Walter Gropius

Bauhaus Director and architect

Marcel Breuer

Bauhaus furniture designer

Wassily Kandinsky

Bauhaus painter

Jan Tschichold

Die Neue Typographie (The New Typography)

Times Roman

Short ascenders and descenders

London Underground

Abstract map or diagram, not representing reality

Piet Zwart

Untrained “Typotekt” from Netherlands

The ideas Jan Tschichold believed in 1928 were those he maintained and applied until his death in 1974

False

The concept of using elementary pictographs to convey factual information was developed as a movement by the sociologist Otto Neurath and is named the _______ movement

Isotype

What caused the closing of the Bauhaus

Nazi party cancelled the faculty contracts

The map designed by Henry C. Beck for the London Underground displayed all of the following characteristics but one. Which does not belong?

The map attempted to show call of the twists and turns the subway executes

The country of origin for Constructivism and Suprematism is

Russia

The country of origin for the De Stijl movement is

Holland

The leader/founder of the de Stijl movement is

Theo van Doesburg

The visual characteristics of De Stijl include the following. Which does not belong?

Diagonal 45 degree compositions

Alexander Rodchenko

Constructivist artist inventive in typography, montage, photography and design with strong geometric construction

Kasimir Malevich

Black Square, 1913

Piet Mondrian

Composition with Red, Yellow and Blue, 1922

Theo Van Doesburg

The driving force of De Stijl, editor of thier magazine, but who was also an architect, painter and typographic designer

El Lissitzky

The most important designer to emerge from the Soviet Avant Garde. He co-edited The Isms of Art. A move to Berlin spread his philosophy

Gerrit Rietveld

De Stijl architect, furniture designer

Though Alexander Rodchenko felt an obligation to produce art for society, he could not abandon easel painting entirely and continued to experiment with oils on canvas after the revolution

False

What is the last name of two Russian brothers who collaborated on theatrical and film posters, who made realistic drawings by enlarging film-frame images

Stenberg

The Red Blue chair, designed by one of the founders of the De Stijl, is an icon of the movement. Which of the following does not belong?

It is an affirmation of traditional craftsmanship and elaborate handiwork