MMA 211 QUIZ 1

NEW MEDIA

NEW MEDIA

A TERM USED TO DESCRIBE ANY FORM OF MEDIA DELIVERED DIGITALLY.

NEW MEDIA

WEBSITES, ONLINE VIDEO/AUDIO STREAMS, EMAIL, ONLINE SOCIAL PLATFORMS, ONLINE COMMUNITIES, ONLINE FORUMS, BLOGS, INTERNET TELEPHONY, WEB ADVERTISEMENTS, ONLINE EDUCATION AND ETC.

TRADITIONAL MEDIA

• OLD MEDIA, LEGACY MEDIA.

• ANY TYPE OF CONTENT THAT IS DISTRIBUTED THROUGH ESTABLISHED CHANNELS

1844

SAMUEL MORSE SENT THE FIRST ELECTRONIC MESSAGE THROUGH TELEGRAPH.

1969

THE ADVANCE RESEARCH PROJECT AGENCY NETWORK (ARPANET) WAS INVENTED AND SERVED AS THE FOUNDATION OF THE INTERNET.

1989

THE WORLD WIDE WEB WAS INVENTED BY TIM BERNERS-LEE AT CERN.

1997

SIX DEGREES, A PROFILE UPLOADING SITE, WAS ONE OF THE FIRST SOCIAL MEDIA SERVICES LAUNCHED TO THE PUBLIC 

1999

LIVEJOURNAL AND BLOGGER, TWO BLOG SITES, WERE LAUNCHED. BLOGGER WAS BOUGHT BY GOOGLE IN 2003.

2003

FRIENDSTER, MYSPACE, AND LINKEDIN WERE LAUNCHED TO THE PUBLIC. FRIENDSTER FOCUSED ON SOCIAL MEDIA AND GAMING, MYSPACE ON MUSIC-BASED SOCIAL MEDIA PROFILES, AND LINKEDIN ON JOB-SEEKING. LINKEDIN IS STILL WIDELY USED IN THIS DAY.

2004

FACEBOOK WAS CREATED AS A SOCIAL MEDIA SITE FOR COLLEGE STUDENTS. IN 2006, IT WAS LAUNCHED TO THE PUBLIC AND OPEN TO ANYONE ABOVE THE AGE OF 13. 

2005

YOUTUBE WAS LAUNCHED. IT IS NOW ONE OF THE BIGGEST VIDEO SHARING PLATFORMS ONLINE.

2006

TWITTER, A MICROBLOGGING SITE, WAS LAUNCHED. IT WAS BOUGHT BY ELON MUSK IN 2022 AND IS CURRENTLY REBRANDING TO X. 

2010

INSTAGRAM LAUNCHED AS A PHOTO-SHARING SOCIAL MEDIA SITE. IT WAS BOUGHT BY FACEBOOK, NOW META, IN 2012 

2011

 WECHAT AND GOOGLE+ WERE LAUNCHED. TODAY, WECHAT IS ALSO USED FOR ONLINE TRANSACTIONS THROUGH ITS WECHAT PAY SERVICE. GOOGLE+ WAS SHUT DOWN IN 2019.

2016

DOUYIN, A VIDEO-SHARING APP, WAS LAUNCHED IN CHINA. IT WAS RELEASED INTERNATIONALLY AS TIKTOK. IT BOUGHT AND MERGED WITH A SIMILAR APP, MUSICAL.LY, IN 2018.

2023

META LAUNCHED THREADS, A MICROBLOGGING SITE, AIMED TO RIVAL TWITTER/X.

JOURNALISM

LOCAL AND INTERNATIONAL NEWS ORGANIZATIONS ADAPTED AND EVOLVED TO USE NEW MEDIA TO DISSEMINATE INFORMATION ALONGSIDE TRADITIONAL MEDIA. THIS WAS SEEN IN THE CREATION OF WEBSITES, SOCIAL  MEDIA PAGES, AND MOBILE APPLICATIONS. 

ADVERTISING

CREATING ADVERTISEMENT ON WEBSITES, SPONSORSHIPS FOR CREATORS, ETC. INCREASES A BRAND'S ONLINE PRESENCE. THEY CAN ALSO TAKE ADVANTAGE OF NEW TECHNOLOGIES BY CREATING VIRAL MARKETING CAMPAIGNS.

BROADCASTING

BECAUSE OF NEW MEDIA'S CONVENIENCES, MANY PEOPLE WATCH BROADCAST TV OR LISTEN TO THE RADIO LESS OFTEN. HOWEVER, COMPANIES AND ORGANIZATIONS HAVE ADAPTED BY RELEASING THEIR CONTENT THROUGH VIDEO-SHARING AND STREAMING PLATFORMS SUCH AS YOUTUBE, NETFLIX, SPOTIFY, AND ETC.

EMAIL

SHORT FOR ELECTRONIC MAIL, THE EXCHANGE OF COMPUTER STORED MESSAGES FROM ONE USER TO ONE OR MORE RECIPIENTS PRIMARILY THROUGH THE INTERNET, BUT IT CAN ALSO BE EXCHANGED BETWEEN BOTH PUBLIC AND PRIVATE NETWORKS.

RAY TOMLINSON

WHO WORKED FOR ARPANET, IS CREDITED BY MOST PEOPLE AS THE INVENTOR OF EMAIL.

TOMLINSON

CREATED A PROGRAM THAT GAVE USERS THE ABILITY TO SEND MESSAGES BETWEEN CONNECTED COMPUTERS

HEADER

CONTAIN IMPORTANT INFORMATION REGARDING THE SENDER AND THE RECIPIENTS, STRUCTURED INTO VARIOUS FIELDS.

SUBJECT

SHORT SUMMARY OF THE MESSAGE'S TOPIC.

SENDER

CAN EITHER DISPLAY THE SENDER'S EMAIL ADDRESS OR DISPLAY NAME.

DATE AND TIME RECEIVED

SHOWS THE LOCAL TIME AND DATE WHEN THE MESSAGE WAS COMPOSED.

RECIPIENT

DISPLAY THE EMAIL ADDRESS OR THE FIRST AND LAST NAME OF THE EMAIL RECIPIENT

CARBON COPY

INCLUDES THE EMAIL ADDRESS OF THE PEOPLE WHO NEED TO RECEIVE THE EMAIL BUT AREN'T EXPECTED TO REPLY. IF SOMEONE PRESSES "REPLY ALL", EVERYONE WILL RECEIVE THE REPLY

BLIND CARBON COPY

SIMILAR TO CC, BUT THE RECIPIENTS CANNOT SEE WHO ELSE RECEIVED THE EMAIL. IF SOMEONE PRESSES "REPLY ALL", THE RECEIPIENTS BCC'ED DO NOT RECEIVE THE REPLY.

ATTACHMENTS

CONTAINS ANY FILES OR MEDIA ATTACHED TO THE MESSAGES.

BODY

THE CONTENT OF THE EMAIL. IT MAY CONTAIN ANYTHING THE USER WISHES TO SEND, INCLUDING TEXT, VIDEOS OR FILES ATTACHMENTS.

WEBSITE

A COLLECTION OF MANY WEB PAGES, AND WEB PAGES ARE DIGITAL FILES THAT ARE WRITTEN USING HTML

WEB HOST

SERVICE THAT ALLOWS ORGANIZATION OR INDIVIDUALS TO UPLOAD THEIR OWN WEBSITES.

URL

UNIFORM RESOURCE LOCATORS, IT IS ALSO KNOWN AS A WEB ADDRESS. IF A USER WANTS TO ACCESS A WEBSITE, THEY HAVE TO INPUT THE WEB ADDRESS IN THEIR WEB BROWSER.

HOMEPAGE

THE FIRST WEBPAGE ENCOUNTERED BY USERS VISITING A WEBSITE. IT DIRECTS VIEWERS TO THE REST OF THE PAGES ON THE WEBSITE.

DESIGN

THE OVERALL LOOK AND FEEL OF THE WEBSITE. IT INTEGRATES ELEMENTS LIKE NAVIGATION MENUS, GRAPHICS, LAYOUT, NAVIGATION MENUS ETC.

CONTENT

WEB PAGES THAT MAKE UP THE WEBSITE. GOOD CONTENT ON WEBPAGES MAKE A WEBSITES MASSAGE MORE EFFECTIVE AT DISSEMINATING INFORMATION.

STATIC WEBSITE

ALL THE ELEMENTS ON A WEBPAGE REMAIN STATIC. INFORMATION DOES NOT CHANGE FROM USER TO USER. STATIC WEBSITE ARE HELPFUL FOR SMALL BUSINESS WHO WANT A SIMPLE AND CHEAP WAY OF MAKING A WEBSITE

DYNAMIC WEBSITE

WEBSITES CAN CHANGE THEMSELVES BASED ON THE TIME, USER INPUT, THE USER THEMSELVES, ETC. DYNAMIC WEBSITE HAVE MORE FEATURE AND INTERACTIVITY, BUT ARE MORE COSTLY TO DEVELOP. 

BLOG

PUBLISH FREQUENTLY- UPDATES INFORMATION ABOUT ANY TOPIC. THEY ORIGINATED IN THE LATE 1990S, NAMELY AS PLATFORM TO SHARE AN OWNERS INTEREST AND EXPERIENCES.

TO EDUCATE

BLOGS CAN BE AVENUES FOR EXPERTS TO SHARE THEIR KNOWLEDGE AND DECIDED AND EDUCATE READERS ABOUT VARIOUS TOPICS

PERSONAL BRANDING

BY HIGHLIGHTING ONE'S PERSONALITY, CHARISMA, OR EVEN WRITING SKILLS, BLOG AUTHORS CAN CREATE A BRAND FOR THEMSELVES AND INCREASE THEIR ONLINE PRESENCE.

PROMOTION

BLOGS CAN MARKET BUSINESS BY CREATING BLOG ARTICLES RELATED TO THE BUSINESS

BUILDING A COMMUNITY

ECAUSE BLOGS ARE CENTERED AROUND CERTAIN TOPICS OR INTEREST, THEY CAN ENCOURAGE ENGAGEMENT BETWEEN ITS AUTHORS AND THEIR READERS.

SOCIAL MEDIA

WEB-BASED COMMUNICATION TOOLS THAT ENABLE PEOPLE TO INTERACT WITH EACH OTHER BY SHARING AND CONSUMING INFORMATION.

AUDIO PLATFORMS

LISTEN TO MUSIC, PODCAST, AUDIOBOOKS, OR LIVE CONVERSATIONS ON SPECIFIC TOPICS

VIDEO PLATFORMS

WATCH VIDEOS IN SHORT AND LONG FORMATS

DISAPPEARING CONTENT

SEND AND RECEIVE MULTIMEDIA CONTENT THAT ONLY LAST FOR 24 HOURS

DISCUSSION FORUMS

DEBATE AND DISCUSS, NETWORK FORM COMMUNITIES AROUND A SUBJECT

SHOPPABLE SOCIAL MEDIA PLATFORMS

RESEARCH AND PURCHASE PRODUCTS THROUGH SOCIAL MEDIA PLATFORMS

LIVE STREAMS

BROADCAST LIVE VIDEO TO VIEWERS

BUSINESS PLATFORMS

COLLABORATE WITH PROFESSIONAL IN YOUR NICHE OR WITH POTENTIAL CLIENTS

CLOSED/PRIVATE COMMUNITY PLATFORMS

FORM COMMUNITIES EXCLUSIVE TO A FEW MEMBERS THROUGH REGISTRATION OR ANOTHER SCREENING MEASURES

INSPIRATIONAL PLATFORMS

SURF FOR INFORMATION AND FIND INSPIRATION FOR ANYTHING FROM FOOD TO TRAVEL

DATING PLATFORM

FIND POTENTIAL DATES FOR COURTSHIP, ETC