MC 101 Ch 2 Books: Rearranging the Page

Bay Pslames Book

1st American Book Printed

Robert De Graff

introduced America’s first series of paperbacks called Pocket Books

Pocket Books

paper books that were inexpensive (25 cents), and they fit in a pocket or a purse. issued titles that had already succeeded as hardbound books.

Royalty

An amount the publisher pays an author, based on an established percentage of the book’s price. run anywhere from 6 to 15 percent.

Advance

An amount the publisher pays the author before the book is published.

Product Manager

seeks out potential authors and projects and negotiates an agreement with the author.

Subsidiary Rights

the rights to market a book for other uses—to make a movie or use a book’s characters to create a toy, for example.

Content Manager

oversees all the steps that turn a manuscript into a book—scheduling all the production steps, for example

Designer

decides what a book will look like inside and out.

Digital Products

works with the author to create digital materials to enhance the book

Trade Books

books widely available in bookstores and online), textbooks, and professional books, f

Blockbuster

a book that achieves outstanding financial success.

Thomas Paine

published the revolutionary Common Sense pamphlet

Ben Franklin

created the 1st lending library

Compulsory Education

schools bought more books; textbook and children’s publishing flourished. Expanded public support for education

International Copyright Law 1891

all authors (foreign and American) have to give permission for their work to be published

Mark Twain

1st American author to recognize the importance of advance publicity

Publishing Houses

companies housed all aspects of publishing under one roof: sought out authors, reviewed & edited copy, printed & sold books

Sales Representatives

visit bookstores and campuses to tell book buyers (stores) and faculty (campuses) about the book

Promotion

sends the book to reviewers. Sales reps visit bookstores and college campuses to tell book buyers about the book

What percent of Adult and Juvenile Trade Books do books take up in the market?

55%

What percent of books are textbooks?

32%

Approximately one-third of all early American novels were written by:

Women

The establishment of compulsory education had little effect on the book publishing industry.

False

The author usually creates a book’s cover and decides on a typeface.

False

Many American book publishing firms are owned by large media corporations.

True

Small Presses

alternative books that focus on something specialty