Media Lit

MEDIA

physical object used to communicate with/messages– mass communication through physical objects such as radio, television, computers, film, etc.– refers

MEDIA LITERACY

ability to access, analyze, evaluate, and create media in a variety of forms– aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies

MEDIA LITERACY SKILLS CAN HELP PEOPLE TO

(1) develop critical thinking skills (2) understand how media messages shape our culture and society (3) identify target marketing strategies (4) recognize what media maker wants us to believe or do (5) name techniques of persuasion used (6) recognize bias, spun, misinformation, and lies (7) discover parts of story that aren't being told (8) evaluate media messages based on experiences, skills, beliefs, and values (9) create and distribute our own media messages (10) advocate for media justice

INFORMATION

broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols

INFORMATION LITERACY

ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats

AN INFORMATION LITERATE PERSON IS ABLE TO

(1) determine the extent of information needed (2) access the needed information effectively and efficiently (3) evaluate information and its sources critically (4) incorporate selected information into one's knowledge base (5) use information effectively to accomplish a specific purpose (6) understand the economic, legal and social issues surrounding the use of information, and access and use of information ethically and legally

CONSUMING INFORMATION AND PRODUCING INFORMATION

new ways to read and write information literacy

TECHNOLOGY LITERACY

ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools– using these tools as an individual can access, manage, integrate, evaluate, create and communicate information

LEARNERS WHO HAVE OBTAINED TECHNOLOGICAL LITERACY ARE ABLE TO

(1) problem solve (2) communicate (3) locate, use, and synthesize information found using technology (4) develop skills necessary to function in the 21st century

MEDIA AND INFORMATION LITERACY

essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens