research methods Chapter 6

Open ended questions

allows respondents to answer any way they like

forced choice-questions

people give their opinion by picking the best of two or more options, often used in political polls

Likert scale

survey questions format in a rating scale using specific term ( strongly agree, agree, etc)

Likert-type scale

similar to Likert- scale however it does not follow the exact format or labels are different from original Likert labels

semantic differential format

response scale whose number anchor with contrasting adjectives

leading questions

words lead people to particular response

doubled- barreled questions

wording of the questions is so complicated , respondents have trouble answering based on their opinions

negatively worded questions

negative phrased statements that make it confusing or complicated

response set

type of shortcut people take when answering survey questions.

acquiesce

when people say yes or strongly agree to every item

what is the term that means playing it safe by answering the middle of the scale

fence sitting

Faking good vs Faking bad

giving answers to make one look better then they actually are ( faking good) giving answers to make one look worse then they actually are ( faking bad)

observer effect

change in participants behavior to match observer expectations

masked design

observers are unaware of the purpose of the study and the conditions of which the participants have been assigned

reactivity

change in behavior when study participants know another person is watching