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Sentimental Appeals
Use emotion to distract the audience from the facts
Example: the thousand of baby seals killed in the Exxon Valdez oil spill have shown us that oil is not a reliable energy source
Red Herrings
Use misleading or unrelated evidence to support a conclusion
Example: That painting is worthless because I don't recognize the artist
Scare Tactics
Try to frighten people into agreeing with the arguer by threatening them or predicting unrealistically dire consequences
Example: if you don't support the party's tax plan, you and your family will be reduced to poverty.
Bandwagon Appeals
Encourage an audience to agree with the writer because every one else is doing so
Example: Paris Hilton carries a small dog in her purse, so you should buy a hairless chihuahua and put it in your Louis Vuitton
Slippery Slope
Argument suggests that one thing will lead to another, oftentimes with disastrous results
Example: if you get a B in high school, you won't get into the college of your choice, therefore will never have a meaningful career