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Psychology
The scientific study of human behaviours and mental processes
Biological psych
Most basic level - brain, genes, neurotransmitters, etc. internal roles on external functions
Psychoanalytical/ psychodynamic
The unconscious controls behaviors (Freud) - oldest perspective on psych (1890’s) - thoughts and desires affect behaviour
Behavioural/ learning
Reinforcement, punishment, and imitation
Cognitive
Mental processes - learning, remembering, decision making, etc.
Humanistic/ phenomenological
All are born with a desire to maximize full potential - rarely believed to be fulfilled (self development)
Sociocultural
Culture impacts behaviour (social loafing effect)
Social Loafing
Expectation that others will put effort into a group society, so they don’t put effort in themselves - mainly western culture
Sigmund Freud
Psychoanalysis and exploring the existence of the unconscious, created the psychoanalytic theory
Psychoanalytic theory
Attempts to explain personality, motivation, and mental disorders with unconscious determinants
Wilhelm Wundt
“Father of psychology,” established first lab, associated with structuralism
Structuralism
Analyzing conscious into basic elements - senses
Functionalism
Investigation of the purpose/ function of consciousness, not structure
William James
Established American psych as a formal discipline and established school of functionalism
Behaviourism
Science observing behaviour
John B Watson
Founded the concept of behaviourism
B.F Skinner
Believed internal mental events couldn’t be studied (nurture over nature, environment molds behaviour)
Ivan Pavlov
Studied classical vs. operant conditioning (rewards and punishments)
Edward Tichener
Established structuralism under Wilhelm Wundt
Scientific method
Identify problem
Collect data
Analyze data
Theorize
Research methods
Observations, surveys/ questionnaires, and correlational research (used when it is impossible/ unethical to manipulate variables)
Experimental method
Allows conclusions to be drawn
Independent variable
manipulated variable by researcher
Dependent variable
Measured variable to observe impact of independent variable
Hawthorne effect
Participants acting differently when they know they’re being observed
Unobtrusive vs. naturalistic observations
doesn’t interfere
observed in natural environment
Observer bias
The observer focusing on only certain (experected) behaviours
The wording effect
In surveys, “loaded” words effect response (solution: ask the same question with different wording)
Correlation coefficient
r : -1 to +1, can be zero
Positive correlation
Variables move in the same direction, r greater than 0
negative correlation
Variables move in different directions, r is less than 0
Zero correlation
when r = 0, no relationship
Demand characteristics
Clues to the point of the research
Extraneous variable
Explanations other than the independent variable
Law of large numbers
More people participate = higher accuracy of representation of population (flawed because educated people are more likely to participate)
Statistical significance
Chance - when p is less than or equal to 0.05 (5%) results are not by chance (statistically significant), when p is greater than 0.05 it can be chance (statistically insignificant)
Bystander effect
More people present = less likely to help
Inductive fallacy
Just because something works for someone else does not mean it will work for you (common in pseudoscience)
Reductionism/ absolutizing
Assuming a theory explains something universally (especially with humans) - reducing a theory to one basic explanation
Social desirability bias
Eliminates honesty as people lie on surveys to have a “normal” opinion
Central tendency bias
The tendency to rate everything at the centre of a scale
Measures of central tendency
Mean, median, and mode
What makes a good theory?
Completeness
Fruitfulness
Simplicity
Falsifiability