1.3- vision mission goals & objectives

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9 Terms

1
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Vision

  • Desired future position of the company

  • Focuses on tomorrow

2
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Mission

  • Explains the reason for business existence

  • Mission statement focuses on today

3
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Goals

All long term business results to be achieved in the future

4
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Business goals

  1. Profit maximaization

  2. Survival

  3. Growth

  4. Sales maimization

  5. Increasing market share

  6. Diversification

  7. Market entry

  8. Increasing the productivity

  9. Social responsibility

  10. PRESTIGE

5
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Objectives

All short term business results

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Criterias objectives should follow

S - Specific
M - Measurable
A - Achievable
R - Realistic
T - Time bounded

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Differences between goals and objectives

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9
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