Operations Management
concerned with providing the right products in the right quantities and quality level in a cost-effective and timely manner
Ways of managing operations
Method of production
Size, scope and timing of production
Quality control
Research and development innovation
Marketing Implications
Operations method used to provide a good/service will affect both the quality and the individuality of the product
exclusive product can be marketed at a premium price (uniqueness and high quality)
Promotional strategies executed by high sales volume (ex. supermarkets) rely on aggressive tactics to gain market share and profit
Human Resource Management Implications
Production methods can determine workforce size
Ex. dependence on automated machines → less workers
Finance Implication
Capital intensity and lean production require heavy investment in machinery and equipment
Factors of Production
The resources needed to produce a good or service, namely land, labour, capital, and enterprise
Production Process
The method of turning inputs into outputs by adding value in a cost-effective way
Value Added
Occurs during the production process when the value of output is greater than the costs of production. Firms earn profit if value added exists in the production process.
Job Production
Customizing an individual product from start to finish, tailor made
Benefits: Quality, Flexible, Unique, Motivates, Choice
Drawbacks: Labour Intensive, Time consuming, Expensive, few economies of scale, order irregularity
Batch Production
Producing a set of identical products. For businesses that make a range of products and when demand is estimated
Benefits: Economies of scale, specialization, variety
Drawbacks: High amount of inventory, inflexible, repetitive and boring
Mass Production
Large-scale manufacturing of a standardized product
Flow Production
Form of mass production that uses continuous and progressive processes, carried out in sequence.
Mass/Flow Benefits/Drawbacks
Benefits: large value of output, cost effective, low defect rate, low labour cost
Drawbacks: monotonous, limited choice, expensive, inflexible
Factors to determine choice of operations method
Size - larger markets tend to use capital intensive technology
Cost of labour and capital
Aims and objectives of business - for profit, economies of scale
Quantitative Reasons for a specific location of production
Availability, suitability and cost of land
HIGH demand but LIMITED supply =HIGH cost
Availability, quality and cost of labour
Proximity of the market (customers)
Bulk-increasing
Proximity and access to raw materials
Bulk-reducing
Government incentives and regulations
E-Commerce
Qualitative Reasons for a specific location of production
management preferences
local knowledge
Potential competitive advantage
Infrastructure
Political Stability
No corruption, Stable exchange rate
Government restrictions and regulations
economic freedom, anti-corruption measures, tax rates
Ethical issues
Comparative shopping (clustering)
Ways of Reorganizing Production
Outsourcing
Offshoring
Inshoring
Reshoring
Outsourcing
Hiring a third-party contractor to carry out specific work.(recruitment, office cleaning)
Benefits: efficient, cost control, reduce labour costs as outsourced workers are not employees of organization
Drawbacks: Subcontractors may not align with business aim, Quality management must be monitored, unethical practices
Offshoring
Getting business activities or functions done in a different country
Benefits: avoid import tax or trade restrictions, Cheaper labour, Abundance of natural resources, job creation
Drawbacks: Unethical to exploit cheap labour , Vulnerable to economic instabilities (exchange rate fluctuations), Political unrest
Inshoring
Use of an organization’s own people and resources to accomplish a certain function
Benefits: Greater control over business functions, cheaper overall, increased productivity
Drawbacks: training, Employees feel overworked, Less focus on core activities
Reshoring
Transfer of business operations to country of origin
Because: Product recalls, unethical practices, Improving/monitoring quality, consistent output
Benefits: lower transportation cost, created jobs
Bulk-increasing/Weight-gain industries
Products that increase in weight during the production process, so need to be located near their customers in order to reduce costs
Bulk-reducing/Weight-loss industries
locate near the source of raw materials that are heavier and costlier to transport than the final product
Footloose Organization
Does not gain any cost-reducing advantages from locating in a particular location. Can locate anywhere
Industrial Inertia
Reluctance to relocate due to the inconvenience of moving even when the competitive advantages for the location no longer exists
Government Incentives
Financial enticements offered by the state to businesses to locate in a particular area or region, perhaps due to high unemployment
Subcontractors
Outsourced firms that undertake non-core activities for an organization due to their expertise and the cost advantages
Break Even Benefits
make realistic sales, costs,profit predictions
decision making, risk assesment in a simple and quick way
Works well for single product analysis, standardized product and operation in a single market
Predicting impacts of changing costs and prices
Break Even Drawbacks
Costs and revenue are not linear
unpredictability of economies of scale affecting fixed and variable costs
Businesses offer bulk discounts. Prices are not constant
Assumes business will sell all output
Obsolete or unrealistic data will affect the validity
Only useful to firms selling one product
Ignore dynamic changes. Like staffing, motivation and productivity