Accelerator Pitch

Summary

Women support women

Women support companies

Free period lets companies support us

Free period is free menstrual products for all women, including those in need, funded by advertisers who will use the space on our packaging for printed advertising to reach the massive female consumer market.

Hook 1

Over 10 Million American menstruators cannot afford period products at some point in their lives. Two thirds of victims of period poverty have reported being unable to attend work or school due to being unable to afford menstrual products, and many have stated they had to choose between purchasing groceries or menstrual products.

Problem

Period poverty has three main factors. Number one is access, major stores like Walmart, Ralph’s, or Von’s lack a wide array of safe menstrual products. Number two is expenses. Menstrual products cost upwards of 9 dollars per box, which is at least 9 dollars per cycle, and well over 100 dollars a year.

Hook 2

On a second note, how many of you have seen an ad today? (Pause) Be it a billboard, a paid video on Tiktok, or a page in a magazine, we are faced with advertisements every single day. We are constantly used as methods for profit in every second of our lives, subconsciously, every day we are benefiting corporations. But, beyond a billboard blocking the sun on the freeway, advertisements don’t benefit us, the consumers. Especially my demographic of young women. Women drive 70-80% of all consumer purchasing decisions and control over 20 trillion dollars in annual consumer spending. We are, by far, the market to reach. This is where Free Period comes in. So, let’s talk about women supporting women. We support one another, our decisions support companies, but how can companies support us?

Solution

This leads us to the Free Period solution: partner with companies looking to increase marketing targeting young women, package the products in printed advertisements, and work with storefronts, schools, office buildings, and anyone looking to add free menstrual products to their restrooms in order to distribute the products. Free Period is simple: menstrual products for all women, including those in need, funded by advertisters. Advertisers will use our packaging as space for printed ads in order to reach the massive female consumer market.

Market Size

The total available market for Free Period is 52.31 billion dollars, the size of the global menstrual product market. Considering about half of the entire global population menstruates and the population is growing, the projected TAM will only grow in the future. Our serviceable market is American females aged 13-25, which encompasses about 36% of the TAM and is a market worth 1.5 billion dollars. And last but not least, our projected serviceable obtainable market at launch of this demographic in California is a market worth 165 million dollars. Menstrual products are a necessity, not a luxury, meaning that the world is our oyster. Everyone is looking for the best and most affordable way to menstruate.

Competition

Menstrual products are a massive market, however, only Free Period excels in every metric. Free period is affordable, while other sustainable menstrual product brands charge upwards of 11 dollars per box or 37 cents per tampon. Free period is sustainable, using only fair trade certified factories and environmentally friendly materials. Our menstrual products are accessible, distributed not only through corporate partnerships and stores, but tampon banks for those in need. Most organic and sustainable products are difficult to find and high in price, while affordable and available options are unsustainable and synthetic. Free Period is the only solution on the market that meets the criteria that every menstruator deserves.

Product slide

Unlike competitors, Free Period is a kind of period product. Free Period products are carefully and sanitarily crafted in sustainable and fair trade factories, prioritizing the health of those creating them and those wearing them. Our products are funded and supported by sustainable and like-minded companies through collaboration and cooperation, creating the most efficient and accessible products on the market. And most importantly, Free Period is: free.

Revenue model

Our revenue model relies on advertising. The model involves funding from companies eager to advertise their products to the massive consumer base being used to pay for the production of menstrual products, thus yielding a free and accessible product.

Go to market strategy

Our go to market strategy is to first present here at the pitch showcase, and gauge interest as well as compile ideas for potential advertisers and distributors. The next step is to reach out to advertisers, primarily companies with strong ESG goals that want to increase their female consumer base. Then, we will present to distributors looking to use free period products either in their own restrooms or distribute them to others. Next we want to launch a website that provides information about period poverty, and provides a way for companies to apply to advertise on the products or bulk-order products. The final step is to expand further to public restrooms across California, to not only make products more accessible but to expand advertising for our partners.