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Cost 2 time frame:
Short run:
-some fixed costs are fixed (ex, stand)
-increase production (more workers)
-can’t expand physical space overnight
Longrun:
- everything is flexible
-all costs become variable
-can expand to a bigger shop, invest in better equipment or even build factory
Key characteristics of perfect competition:
Numbers of sellers: a perfectly competitive market consists of numerous sellers and buyers.
Homogenous products: firms in perfect competition sell products that consumers view as identical
No pricing power: firms have absolutely no power to set prices, they must accept the market determined price. If single seller tries to raise price, consumer easily switch to another seller
No barriers to entry or exit: entry and exit from the market are easy, with no significant barrier such as high start up cost or regulatory restriction
←potential vendor see firm earning short run profits, want to take advantage
←vendors benign earning short-run losses, some will exit industry