Marketing Strategies

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A-Level Business

Edexcel

Marketing and People

10th

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8 Terms

1
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What is mass marketing?

Marketing to a large market

2
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What is niche marketing?

Marketing to a smaller, more targeted market

3
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What is B2B?

Market where businesses sell to other businesses

4
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What is B2C?

Market where businesses are selling to the public

5
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What does B2B marketing involve?

Promoting technical specifications

6
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What does B2C marketing involve?

Importance of price, product, and promotion rather than place

7
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What factors influence consumer loyalty?

  • Customer service

  • Physical environment

  • Loyalty schemes

8
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What can businesses use to analyse markets?

  • PESTLE

  • Porter’s Five Forces

  • Competitor/industry analysis