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What is mass marketing?
Marketing to a large market
What is niche marketing?
Marketing to a smaller, more targeted market
What is B2B?
Market where businesses sell to other businesses
What is B2C?
Market where businesses are selling to the public
What does B2B marketing involve?
Promoting technical specifications
What does B2C marketing involve?
Importance of price, product, and promotion rather than place
What factors influence consumer loyalty?
Customer service
Physical environment
Loyalty schemes
What can businesses use to analyse markets?
PESTLE
Porter’s Five Forces
Competitor/industry analysis
