History

Leipzig Lab

It is the first psychology laboratory.

Wilhelm Wundt

Known as the Father of Modern & Experimental Psychology, and created the first psychology laboratory.

1879

The year the first psychology laboratory was made.

1900-1910s

The era in which early pioneers apply psychology to advertising and workplace productivity using scientific management, stopwatches, and motion studies to optimize human labor.

Hugo Mündterberg

He is the Father of Industrial Psychology.

Psychology and Industrial Efficiency

The book Hugo Münsterberg published in 1913.

It ties psychology principles directly to management, workplace design, and forensic psychology.

Walter Dill Scott

He was the very first to study how psychology influences consumer behavior and corporate advertising.

The Theory of Advertising

Published by Walter Dill Scott in 1903.

Frederick W. Taylor

The Father of Scientific Management

Time Study

Developed by Frederick W. Taylor, it is a method of timing human movements to squeeze out maximum efficiency.

Lillian & Frank Gilberth

Motion experts, published Fatigue Study and Applied Motion Study

Fatigue Study & Applied Motion Study

Studies about reducing unnecessary movements saved workers from physical exhaustions

Robert Yerkes

Developed the Army Alpha & Beta Tests

Elton Mayo

He developed the Hawthorne Effect

The Hawthorne Effect

When employees change their behavior due solely to the fact that they are receiving attention or are being observed

Kurt Lewin

The Father of Social Psychology

Group Dynamics

Coined by Kurt Lewin, it is recognizing that teams behave differently than the sum of their individual parts