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what is a mission statement
a formal summary of the aims and values of a company, organization, or individual.
what is a mission
An organisation's aims or long-term intentions, its ultimate purpose.
What are corporate objectives?
goals for the whole organisation rather than of different elements of the organisation.
what are the functional objectives
Functional objectives are the objectives of each department. They are specific to each department.
What is strategy?
the medium-to-long term plans through which an organisation intends to achieve its objectives
Why do businesses set objectives?
-co-ordinate employees
-motivate employees
-create reward systems
-measure and review performance
-Inform decisions to improve performance
what are the importances of profit
-its a source of finance
-reward for taking risk
-sign of financial stability
-its an indicator of success
how can profit help cash flow and growth
-profit can be retained to help fund expansion
-a sign of financial stability so suppliers will trust you and extend trade credit
-more access to investors and bank loans
how can profit motivate employees
businesses can introduce profit sharing which can motivate employees and increase productivity
John Lewis did this to motivate employees
What are SMART objectives?
S- Specific
M- Measurable
A- Agreed
R- Realistic
T- Time bound
Why are SMART objectives important?
-ensure staff are clear about what it is and give them a clear sense of direction
-being realistic can motivate employees and provide them with an appropriate level of challenge
-being agreed can mean most employees have a say in the objective rather than just being set by managers
what are common business objectives
Profit
Growth
Survival
Cash flow
Social
Ethical
what is cashflow
-The flows of money into and out of the business
what are fixed costs
Costs that do not vary with the quantity of output produced
what are variable costs
costs that vary with the quantity of output produced
what are the factors of production
land, labor, capital, entrepreneurship
used for the production of the goods and services
what is a private sector business
financed and run by private individuals
what is a public sector business
owned and operated by the government
What is an unincorporated business?
There is no distinction in law between the individual owner and the business itself
-sole trader, partnerships
-owners and business have same legal identity
what is an incorporated business
business and individual owners have separate legal identities
-plc, ltd
What is unlimited liability?
The owner is personally and fully responsible for all losses and debts of the business
-owners and business have same legal identity
What is limited liability?
If the company falls into debt you only pay back what you invested
-owners and business have sperate legal identity
-if a business dies the debt dies with it
what are the advantages of a sole trader
- Easy to setup
- You can be your own boss
- You get to keep all the profits
- you choose your holidays
-able to respond quick to change
-no need to publish accounts
what are the disadvantages of a sole trader
- Unlimited liability
- Lots of competition from bigger businesses
- limited access to finance
- you have to run all aspects of your company, need to be multi-skilled
-difficult to take holidays
what to think about if a buiness wishes to change ownership
-PROFIT, the effect to expansion and the amout of profit you will now take home
-LIABILITY, if owners assets are at risk
-MANAGEMENT, how much control will you now have
-SOURCE OF FINANCE, business can change to plc to gain finances for expansion
what is a private limited company, ltd
A business that is usually run by a family or small group of individuals who own it.
what are the benefits of a private limited company
-limited liability, can encourage investment
-additional sources of finance, sell shares
-control of who shareholders are, so less risk of conflict
what are the disadvantages of a private limited company
-shares are less attractive as they are not traded on the stock exchange
-share profit
-more admin work
-legal requirements to publish accounts
what is a public limited company
Owned by shareholders who are members of the general public
Shares are bought and sold on the stock exchange
what are the advantages of a plc
- limited liability
-easier to raise finances, greater scope for investment
-suppliers will be more willing to offer trade credit to a plc
what are the disadvantages for a plc
-must publish a great deal of financial information
-significant administrative cost
-founders can lose control
-a stock exchange listing and pressure from investors may mean more entheses on short term financial result rather than long-term preformance
what is market capitalisation
The total value of all of the ordinary shares issued by a company
what is the formular for market capitalisation
market capitalisation=total number of all ordinary shares x price of one share
what is ordinary share capital
Money raised by selling shares
what is divdend
a payment made by a company to its shareholders out of profits earned
why may shareholders invest
-provide financial support, be involved in day-to-day running of the business
-to gain controll of business
-to receive dividends
-to make capital gain, sell share at higher price than you brought
what can influence share price
-preformance of the company
-state of the economy
-competition in the market
-proposed takeover
-investors expectations and their response to rumours
What is a non for profit organisation?
a business that is set up to pursue objectives that benefit society
- a non for profit also have reduced tax
What is PESTLE analysis?
P- political
E- economic
S- social
T- technology
L- legal
E- environmental
sees what external factors that may impact a business
what can political in pestle include
-government, economic and social policies
what can economic include in pestle
-business cycle
-income levels
-interest and exchange rate
-levels of inflation and of unemployment
-eu
what can social include in pestle
-demographic factors
-ethical issues
-influence of stakeholders and pressure groups
-changing life styke
what can technological include in pestle
-new products and processes
-impact and cost of change
what can legal include in pestle
-legistation
what can environmental include in pestle
-environmental issues and fair trade
how can competition affect cost and demand
-level of competition will effect the amount of marketing that is done by the business
-level of competition will effect demand.
higher competition can mean price elastic
lower competition can mean price inelastic
how can market condition affect cost and demand
-if employment is high, higher supply of workers, so can give lower wages
-seasonality can effect demand
how can income affect cost and demand
-good economy, higher income, higher labour cost
-if income is higher, higher demand for luxury goods
how can intrest rate affect costs and demand?
-impact of debt
-low intrest, no need to save so spend money
-high intrest, save money, less demand
how can demographic factors affect cost and demand
-high immigration, high supply of workers, lower wages
-UK ethnic population can change demand for certain products
how can environmental issues and fair trade affect cost and demand
-fair trade, more ethical, higher farmers wages
-fair trade,more ethical, higher demand