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Atkinson and shiffrin model of memory storage

Sensory memory
Holds information long enough to be processed for basic physical characteristics
Large capacity
Very brief retention of images
.3 sec for visual
2 sec for auditory
Short term memory
also called working memory
Stores sounds images and words
stores for about 20-30 seconds then is either commited to longterm memory or is lost
On avg people can hold 7±2 items in their working memory
Free recall
Subjects are free to recall a list of items in any order
Serial recall
Subjects are to recall the list of items in their original order of presentation
Free vs serial recall
In serial recall, subjects have good memory for beginning of list, performance is poorer toward end of the list
In free recall, subjects have good memory for both the beginning and the end of the list
Serial position effect
People have a good memory for items at the beginning of a list (reflects long term memory)
People also have a good memory for items at the end of a list (reflects working memory)

Long term memory
Unlimited capacity store that an hold information over lengthy periods of time
Retrieval failure viewpoint
Assumes that information is never lost from LTM, if you cannot remember something, that thing is lost in memory, not lost from it
Failing to find something does not mean that the thing has vanished
Decay viewpoint
Assumes that information in LTM may decay and hence is lost from it over time
Recall vs recognition test
Recall: Requires participants to reproduce information on their own without any cues
Recognition: Requires participants to select previously learned information from an array of options
Effective encoding
Chunking
Elaboration
Levels of processing

Depth of processing theory
proposes that deeper levels of processing result in longer-lasting memory codes
Assumption is that levels of processing increase from physical structure to phonemic structure to semantic structure
Chunking
Arranging information into meaningful chunks
Good memory involves organization
Memory consolidation
Neural process by which encoded information is stored in memory
Process in which synaptic connection is strengthened
War of ghosts experiment
People tend to shorten the story, terminology became more modern
Specific terminology was replaced by more general expression
Proper names disappeared and direct speech was dropped
Readers were better at remembering what they added themselves to the story
Hypermnesia
Readers can produce verbatim recall what they added to the story
Re consolidation
Testing does more than assessing the outcomes of learning
Testing improves learning
Self testing produces the best learning outcomes
Semantic memory
Object knowledge learned over many interactionsE
Episodic memory
Memory for specific events that you have experienced
Semantic network

Schemas
Organized cluster of knowledge about a particular object or event abstracted from previous experience with the object or event
People are more likely to remember things that are consistent with their schemas than things that are not
Retrograde amnesia
Poor memory for events that occurred before brain injury
Anterograde amnesia
Poor memory for events occurring after brain injury
Patient K.C.
Suffered severe frontal lobe damage in a motorcycle accident.
Complete loss of episodic memory:
Profound anterograde amnesia (cannot form new episodic memories after the injury).
Profound retrograde amnesia (cannot recall past episodic memories before the injury).
Intact semantic memory:
Retains factual knowledge (e.g., knows what a funeral is and that it’s sad).
Cannot recall personal events (e.g., his brother’s death) but can infer emotions based on semantic knowledge.
Demonstrates the dissociation between episodic and semantic memory in the brain
Patient HM
Cause of surgery: Severe epilepsy → bilateral removal of hippocampus + parts of temporal lobes.
Memory impairments:
Severe anterograde amnesia: Could not form new explicit long-term memories (e.g., couldn’t remember meeting researchers).
Intact retrograde memory: Could recall childhood events, facts (e.g., baseball rules), and pre-surgery memories.
Working memory intact: Could hold conversations but forgot them within minutes (e.g., repeated topics unknowingly).
Other preserved abilities:
Normal IQ, language comprehension, and vocabulary.
Could learn implicit/procedural memories (e.g., mirror-tracing task).
Key findings:
Hippocampus is critical for encoding new explicit memories but not for storing old ones or implicit memory.
His case showed the dissociation between short-term (working) and long-term memory.
Famous quote: “Every day is alone in itself.”
Perceptual priming
aka repetitive priming
exposure to a stimulus will facilitate a future response (more accurately/quickly) to the same stimulus
Conceptual priming
aka semantic priming
Exposure to a stimulus will facilitate a future response to a new stimulus closely related to it.
Explicit vs implicit memory
Amnesiac patients had good implicit memory but had worse explicit memory
Proactive interference
Occurs when previously learned info interferes with retention of new information

Retroactive interference
Occurs when new information impairs the retention of previously learned information

Context dependent memory
/encoding specificity

Misinformation effect
Effect occurs when peoples recall of an event is altered by misleading post even information
1. How It Works
A person witnesses an event (e.g., a car accident).
Later, they are given false or misleading details about the event (e.g., "Did you see the broken headlight?" when there wasn’t one).
When asked to recall the event, their memory may incorporate the false detail, making them believe they saw a broken headlight.
2. Why It Happens
Memory Reconstruction: Human memory is not like a video recording; it is reconstructive. When recalling an event, the brain fills in gaps using available information, including misleading suggestions.
Source Confusion: People may forget whether a detail came from the original event or from later misinformation.
Social Pressure: If others insist on a false version, individuals may conform to avoid disagreement.
Analogic representation vs symbolic representation
Mental representations that physically resemble the objects or concepts they stand for.
VS
Mental representations that use arbitrary symbols (words, numbers, codes) to stand for concepts.
Problem solving
Finding a way around an obstacle to reach a goal
Building an analogical representation of a problem is the first step to solve the problemD
Decision making
Cognitive process that results in the selection of a course of action or belief from several options
Dual-process theory
Type 1 processing
fast automatic
little conscious attention
ie stereotyping and use of heuristics
Type 2 processing
Slow and controlled
requires focused attention
think of exceptions to a general rule