Marketing & Broadcast Terminology

Committee

a small subset of people chosen from within a larger group, company, or organization to make decisions and work toward a desired outcome

SMART Goal

A goal that is Specific, Measurable, Achievable, Relevant, and Time-bound.

On-Brand Retailer

A retail partner whose image, values, and customers match a product's brand.

Customer Profile

A description of a typical customer — age, habits, values — used to judge fit.

Brand Voice

The consistent personality and tone a company or product uses across all its communication.

Digital Footprint

The trail of information about you or a brand left behind online through posts, profiles, comments, and activity.

Cloud-Based Collaboration

Working on shared files (like Google Docs or Sheets) that update in real time so distributed teams can contribute from anywhere.

Independent Research

Investigating a topic or person on your own, using reliable sources, to build understanding

Collaboration

Working with others toward a shared goal, using each person's strengths.

Communication Style

The typical way a person shares ideas and listens to others — direct, expressive, analytical, or supportive.

Trendsetter

Someone whose choices influence what others try or buy next

Networking

Building relationships with people who could help you learn about or enter a field.

Prospect

A person or organization you're considering reaching out to.

Outreach

making connections to establish relationships, provide services, or share information

Industry Contact

Someone working in a field you're interested in who could offer advice, mentorship, or opportunities.