style and appeal to readers

Justifications

Offer reasons to support the argument.

Familiar Examples

Use common scenarios to relate to the reader.

Shocking Details

Disturb or provoke the reader’s attention.

Humorous Images

Entertain and create a positive mood.

Imagery

Uses metaphors and similes for vivid descriptions.

Avoidance of Clichés

Adds originality and freshness.

Overuse of Clichés

May appear dull or unoriginal.

Repetition

Reinforces central ideas and messages.

Paradoxes/Oxymorons

Create contrast and provoke thought.

Onomatopoeia/Alliteration

Add emphasis and memorability.

Capital Letters/Italics

Draw the reader’s attention to key points.

Dialogue

Adds realism and helps the reader visualize the scene.

Irony

Implies a contrast between what is said and meant, prompting analysis.

Satire

Uses exaggeration to critique, often humorously.

Breaking Expectations

Engages the reader by challenging predictability.

Sophisticated

Uses refined, advanced words.

Formal

Maintains professionalism and respectability.

Precise

Chooses exact words to convey specific meanings.

Colloquial

Informal, everyday language that feels conversational.

Slang

Uses popular or regional expressions.

Everyday

Relatable, simple language.

Specialized

Requires expert knowledge, excluding general readers.

Long Sentences

Add weight, detail, and complexity.

Long Lists

Can persuade by adding emphasis or absurdity.

Short, Sharp Sentences

Create impact and intensity.

Varied Sentence Length

Keeps reader’s attention and adds rhythm.

Balanced, Reasoned Sentences

Suggest a logical, fair approach.

Nominalisation

Creates an abstract tone and authority by turning verbs into nouns (e.g., "the swimming of the girls" instead of "the girls swam").

Rhetorical Questions

Involve and challenge the reader.

Instructions

Establish authority by directly guiding the reader.

Appeal to Authority

References credible sources to gain trust.

Appeal to Emotions

Engages the reader’s feelings for a persuasive effect.

Appeal to Patriotism or Nationalism

Evokes a sense of national pride.

Appeal to Rationalism

Appeals to logic and reason.

Appeal to Shared Cultural Archetypes

Relies on common cultural symbols or beliefs.

Appeal to Possible Outcomes

Emphasizes positive or negative potential results.

Formal

The style is professional, with a serious tone and polished language.

Legalistic

Uses precise, technical language resembling legal documents.

Businesslike

Direct and efficient, focusing on facts and objectives.

Logically Ordered

Information is presented in a clear, rational sequence.

Instructive

Guides the reader with step

Militaristic

Commands attention with a disciplined, rigid style.

Personal

Uses a warm, relatable tone, often addressing the reader directly.

Mock Heroic

Imitates the style of epic literature but for humorous effect.

Melodramatic

Exaggerates emotion to emphasize impact.

Informal

Casual and conversational, often with everyday language.

Colloquial

Uses regional or familiar expressions, as in informal conversation.

Emotional

Conveys strong feelings to connect with the reader.

Abrupt

Short, blunt sentences create a sense of urgency.

Demanding

Insists on action or response from the reader.

Threatening

Suggests negative outcomes or consequences.

Ironic

Says one thing but implies the opposite to convey subtle criticism.

Satirical

Uses humor and irony to critique or mock.

Exaggerated

Emphasizes details beyond their usual importance.