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According to UNESCO: _____refers to channels, tools, platforms, used to store and deliver information or data to a wide audience. It includes all forms of communication used to share messages — whether print, broadcast, or digital.
Media
4 Media Literary Questions
Who created it?
What techniques are being used to contradict attention?
What values, lifestyles are represented or left out?
Why was this message sent?
The ability to critically assess, analyze, evaluate, and create media in various forms; involves understanding the role of media in society, recognizing masses, and using media responsibly to communicate effectively.
Media Literacy
The ability to recognize when info is needed and to locate, evaluate, and use that info effectively and ethically—include skills such as identifying credible sources discerning facts from opinions.
Media Literacy
Media and information literacy (MIL) brings together disciplines that were once separate and distinct. MIL is concerned with giving people an understanding of the importance of media and other information providers in order to: ____informed decisions, ______about the world around them, _____ a sense of community, _______ public discourse, and ______ in lifelong learning.
make, learn, build, maintain, engage
Further, MIL should spur citizens to become active producers of information and innovators of media and information products, as well as critical thinkers. MIL should encourage them to use new and traditional media for self-expression, creativity and greater participation in their country’s democracy and the global information network. What does MIL stand for?
Media Information Literacy
First 3 Roles of Media
Channel of Information and Knowledge, Platform for Public Debate, Source of Learning About the World.
4th-6th Roles of Media
Tool for Social Awareness and Unity, Watchdog of Government and Power, Supporter of Democracy
Last 2 Roles of Media
Vehicle for Cultural Expression and Advocate and Social Actor
Allows citizens to share information and make informed decisions.
Channel of Information and Knowledge
Encourages informed discussion among people with different views and backgrounds.
Platform for Public Debate
Provides news and stories beyond our direct personal experience.
Source of Learning About the World
Helps society reflect on itself and builds a sense of national or global community.
Tool for Social Awareness and Unity
Promotes transparency by exposing corruption, abuse, and misconduct in both government and corporate sectors.
Watchdog of Government and Power
Essential for free and fair elections by ensuring access to reliable and balanced information.
Vehicle for Cultural Expression
Acts as a voice for various groups and issues, while respecting diverse viewpoints and values.
Advocate and Social Actor