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population
the entire group of people or objects about which information is desired
sample
a (typically small) part of the population selected to be representative of the population
sample survey
surveys designed to ask questions of a small group of people in the hope of learning something about the entire population
biased
when a sampling method systematically over-represents certain segments of the population and systematically under-represents others
randomization
selecting samples at random to prevent bias
census
a study that examines data on the entire population
parameter
a numerical characteristic of the population
statistic
a numerical characteristic of the sample
simple random sample (SRS)
individuals are selected so that all possible combinations of individuals are equally likely to be in the sample
sampling frame
list of individuals that the sample is picked from
sampling variability
sample-to-sample differences
homogeneous groups
consists of members sharing similar or identical traits
heterogeneous groups
groups that are diverse/different
strata
groups of similar individuals
stratified random sample
divide the population into groups of similar individuals called strata; choose an SRS in each stratum to form the full sample
cluster sampling
involves the division of a population into smaller groups, called clusters. Ideally, there is heterogeneity within each cluster, and clusters are similar to one another in their composition. A simple random sample of clusters is selected from the population to form the sample of clusters. Data are collected from all observations in the selected clusters
multistage sampling
Sampling schemes that combine several methods are called multistage samples (not on exam)
systematic sampling
the first individual is chosen at random; then a system or rule is used to choose all other individuals
respondents
people answering/participating in the surveys
voluntary response sample
people choose themselves to be in the sample by responding to a general appeal
convenience sampling
individuals who are easiest to reach are chosen for the sample
undercoverage
some groups are left out of the process of choosing the sample
nonresponse bias
an individual chosen for the sample cannot be contacted or refuses to cooperate. Note, the sample must be chosen first
response bias
anything in the survey design that influences the responses. The behavior of the individual or the interviewer may also influence the accuracy of the response. Self-reported responses fall under this category as well
sample size
refers to the number of observational units contained in the sample
sample design
the method we use to select the sample
unbiased
if the values of the statistic from different samples are centered at that parameter value
voluntary response bias
caused by the corresponding sample