speech cards

The more __________ your examples, the greater impact they are likely to have.

vivid

Which of the following would probably be the most reliable source of testimony in a speech about the impact of automobile exhaust on air pollution?

the U.S. Environmental Protection Agency

Using expert testimony is an excellent way to lend __________ to your speeches.

credibility

To give statistics greater impact, a speaker should

use statistics sparingly (less is more).

Lucy wanted to know what percentage of students plan to attend graduate or professional schools after college, so she distributed a survey in three (Only 3? Only 3 on an entire college campus??) of her classes. Based on the results, Lucy concluded that nearly a third of college students plan to continue their education further. What is wrong with the way Lucy used the statistics from her survey?

Lucy's sample isn't representative of college students as a whole. 

Imagine yourself driving down the freeway on your way to work. You see lights flashing in your rear-view mirror. You turn to see the police officer pulling you over. Were you speeding? No, says the officer, but he needs to search your vehicle as part of a new program to stop drug trafficking. Does he have a warrant? He says he doesn't need one. You protest, but the officer carries out his search anyway. The officer finds nothing, but by the time he is done, you are very late for work.

hypothetical example

As your textbook explains, examples help a speaker

All of these answers are correct.

To paraphrase is to

give the gist of someone's statement in your own words.

According to your textbook, when evaluating statistics you should ask whether they

All of these answers are correct.

What guideline presented in your textbook for using supporting materials is followed in this speech excerpt?

According to the Office for Substance Abuse Prevention, alcohol is the leading cause of death among young adults. Furthermore, of college students currently enrolled in the United States, more than 240,000 will eventually lose their lives to alcohol. Two hundred forty thousand—that's the current student population of this university six times over.

Relate statistics to the audience.

What are the three criteria discussed in your textbook for assessing the soundness of documents found on the Internet?

authorship, sponsorship, and recency.

Newspaper and periodical databases...

Both catalog articles from a large number of newspapers, journals, and magazines and often provide abstracts and full texts of articles.

A(n) __________ is a research aid that catalogs articles from a large number of scholarly journals.

academic database

The __________ is the group that, in the absence of a clearly identified author, is responsible for the content of a document on the Internet.

sponsoring organization.

You have found statistics on the Internet that you would like to use in your speech. Before you do, you need to make sure that

All of these answers are correct

The preliminary bibliography

lists each source that looks as if it might be helpful in a speech.

Encyclopedias, yearbooks, biographical aids, and quotation books are all examples of

reference works

As your textbook explains, one advantage of Wikipedia is that

many articles have footnotes, reference lists, and links to other resources

A(n) __________is a summary of a magazine or research article, written by someone other than the original author.

abstract

When taking research notes, you should

distinguish among quotations, paraphrases, and your own ideas

According to your textbook, the following is an example of which type of audience-analysis?

"Explain why you believe that capital punishment is moral or immoral."

open-ended question

Ramona is preparing a persuasive speech on environmental issues to present to members of the National Wildlife Federation. The most important factor Ramona should consider when analyzing her audience is probably its

group membership.

As your textbook explains, the primary purpose of speechmaking is to

gain a desired response from listeners.

One of the ways speakers analyze audiences is by looking at traits such as age; religion; racial, ethnic, and cultural background; gender and sexual orientation; and group membership. According to your textbook, what is this called?

demographic audience analysis

You are giving a speech on a community building project to a local service organization at its monthly luncheon. Dessert dishes are being cleared away as you walk into the overcrowded, overheated room. The most important situational factor to consider when adapting to your audience would probably be the

physical setting for your speech.

If you were constructing an audience-analysis questionnaire and wanted to learn how many of your listeners believe in extraterrestrial life, which of the following would be the best kind of question to ask?

fixed-alternative question

When making up an audience-analysis questionnaire, you should use __________ questions to get at the strength of a respondent's attitudes or feelings.

scale

If you were giving a persuasive speech to a general audience on the subject of mandatory retirement, the most demographic important factor to consider when analyzing your audience would probably be its

age.

According to your textbook, what are the three primary factors to consider when assessing an audience's disposition toward a speech topic?

knowledge, interest, and attitude

If you were giving a persuasive speech to a general audience on the issue of immigration reform, the most important factor to consider when analyzing your audience would probably be its

ethnic background.

 to your textbook, the following is an example of which type of audience-analysis?

"Explain why you believe that capital punishment is moral or immoral."

open-ended question

Ramona is preparing a persuasive speech on environmental issues to present to members of the National Wildlife Federation. The most important factor Ramona should consider when analyzing her audience is probably its

group membership.

As your textbook explains, the primary purpose of speechmaking is to

gain a desired response from listeners.

One of the ways speakers analyze audiences is by looking at traits such as age; religion; racial, ethnic, and cultural background; gender and sexual orientation; and group membership. According to your textbook, what is this called?

demographic audience analysis

You are giving a speech on a community building project to a local service organization at its monthly luncheon. Dessert dishes are being cleared away as you walk into the overcrowded, overheated room. The most important situational factor to consider when adapting to your audience would probably be the

physical setting for your speech.

If you were constructing an audience-analysis questionnaire and wanted to learn how many of your listeners believe in extraterrestrial life, which of the following would be the best kind of question to ask?

fixed-alternative question

When making up an audience-analysis questionnaire, you should use __________ questions to get at the strength of a respondent's attitudes or feelings.

scale

If you were giving a persuasive speech to a general audience on the subject of mandatory retirement, the most demographic important factor to consider when analyzing your audience would probably be its

age.

According to your textbook, what are the three primary factors to consider when assessing an audience's disposition toward a speech topic?

knowledge, interest, and attitude

If you were giving a persuasive speech to a general audience on the issue of immigration reform, the most important factor to consider when analyzing your audience would probably be its

ethnic background.