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Rhetorical Situation: Occasion/Context
The time, place, and "climate" in which the text occurs; includes historical, cultural, and political issues.
Rhetorical Situation: Exigence
The event that inspires, provokes, or pushes the speaker to create the text; what is compelling the author to write.
Rhetorical Situation: Speaker
The voice of the text or persona created by the author.
Rhetorical Situation: Audience
The intended receiver of the text.
Rhetorical Situation: Purpose
The goal, outcome, or reaction the author wants from the text (e.g., to inform, inspire, commemorate).
Rhetorical Situation: Subject & Message
Subject is the content/topic; Message is what the author wants the audience to takeaway or believe.
Ethos
An appeal to ethics, credibility, authority, and character to build trust with the audience.
Ethos: Common Appeals
Religion, nationalism/patriotism, standards/ethics, and humanitarianism.
Logos
An appeal to logic, reason, facts, statistics, clear structure, and sound arguments.
Pathos
An appeal to emotions, values, vivid sensory details, and passion to evoke feelings in the audience.
DIDLS
Framework for analyzing rhetorical style: Diction, Imagery, Details, Language, and Syntax.
Diction
The author's specific word choice (e.g., formal, colloquial, abstract, concrete).
Imagery
Concrete language that appeals to the senses (sight, sound, smell, taste, touch) to create sensory details.
Alliteration
Repetition of initial consonant sounds to create a rhythmic flow and reveal tone.
Simile
A direct comparison of two unlike things using "like" or "as".
Metaphor
An indirect comparison of two unlike things without using "like" or "as".
Extended Metaphor
A metaphor that is continued and developed throughout a written work.
Symbolism
The use of a physical object, character, or setting to represent an abstract idea.
Hyperbole
A deliberate exaggeration used for effect or emphasis.
Analogy
A comparison between two things that have at least one thing in common to explain or clarify.
Allusion
An indirect reference to a famous person, place, event, literary work, or biblical text.
Syntax
The way words are arranged within sentences (sentence structure).
Juxtaposition
Placing images, words, or ideas side-by-side to highlight contrast or differences.
Rhetorical Question
A question asked for effect with no answer expected, provoking thought or placing implicit emphasis.
Repetition
Repeating a word, phrase, image, or idea to add emphasis, clarity, unity, or emotional power.
Parallel Structure (Parallelism)
Repetition of words, phrases, or grammatical structures to show items are equal in importance.
Anaphora
The repetition of a word or phrase at the beginning of successive sentences or clauses.
Antithesis
Contrasting or opposite ideas placed in adjacent or parallel phrases, clauses, or sentences.
Understatement
When an author assigns less significance to an event or thing than it deserves, often for humorous effect.
Tone
The author's attitude toward the subject, characters, or audience (driven by diction and syntax).
Mood
The reader's emotional response or atmosphere created by the text (Tone → Mood).
Concession
Acknowledging or admitting the validity of the opposing side's argument.
Refutation
Acknowledging an opponent's argument and then challenging or proving it wrong.
Allegory
A story in which characters, settings, and events stand for abstract ideas or moral/political commentary.
Parable
A short allegory designed to teach a moral or religious lesson.
Aphorism
A concise, pithy observation or statement that contains a general truth (e.g., "If it ain't broke, don't fix it").
Cacophony
The use of harsh, discordant, or hard-sounding words for effect.
Euphony
The use of pleasant, harmonious, and sweet-sounding words.
Epigraph
A quotation or short passage placed at the beginning of a work to hint at its main theme.
Euphemism
A mild or indirect expression substituted for one considered too harsh, blunt, or taboo.
Paradox
A statement that appears self-contradictory but reveals a rational or deeper truth upon reflection.
Oxymoron
A figure of speech combining two contradictory or opposite terms side-by-side (e.g., "deafening silence").
Syllogism
A three-part form of deductive reasoning consisting of a major premise, minor premise, and a conclusion.