Imedia

New media

Interactive,digital,user-controlled

Examples-video games, websites, apps, social media

Traditional media

One-way communication,physical or broadcast

Examples- radio,tv,film,newspapers

Job roles

creative-generates ideas-designs content(graphic designer).

technical-builds and edits media(web developer,editor).

senior-manages team and deadlines(producer,project manager)

Fonts, typography and style

Serif-small,traditional,professional,used in newspapers+books.

Sans-serif-clean,modern,easy to read on screens,websites,apps.

script-stylish/playful,used for logos or titles

Language choice+tone

formal-adults,professionals,education

informal-young people,entertainment,social media

tone-friendly,persuasive,serious,informative

Distribution methods

websites

social media

appstores

streaming services

print distribution

tv/radio broadcast

Analysing a client brief

client name

purpose(inform,advertise,promote)

target audience(age,interests)

media format needed

constraints(budget,deadline,platform)

pre-production

planning

storyboards

scripts

mood boards

risk assessments

production

filming,designing,recording,creating assets

post-production

editing

effects

sound

exporting

purpose

inform-give facts

educate-teach

entertain

promote-raise awareness

advertise-sell a product

demographics

age

gender

interests

income

location