8.0: Communication in School

Communication

1. process of:

• sharing ideas or feelings

Caveats For Educational Administration

1. linked with admin tasks

2. not always the cause

3. reveals and hides problem

4. prompts action

Communication Process

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1. message

2. channel

3. sender

4. receiver

5. transmission

6. encoding

7. decoding

8. feedback

9. communication effects

Communication Goals

1. change behaviour

2. get action

3. ensure understanding

4. persuade

5. get and give information

Purposes: communication in school

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1. production and regulation

2. innovation

3. socialisation and maintenance

Types of communication in schools

1. one-way communication

• senders —> message —> receivers

2. two-way communication

• senders/receivers —> message —> receivers/sender —>message

Communication Networks

1. how message move between networks [SayaInginBerasLama]

a) star role (center)

b) isolate role

c) bridge role

d) liaison role

Formal communication factors

1. known channels

2. linked members

3. direct lines

4. complete networks

5. authentifucation

Key Characteristics of Formal Communication Networks

1. centralisation

2. shape

3. technology

Advantages of informal communication

1. reflect school culture and provide feedback

2. meet social needs, nit met by formal channels

3. provide info

4. help make sense of school activity

Upward Communication

1. routine messages

2. problem reports

3. improvement suggestion

4. subordinate feedback

Downward communication

1. task instructions

2. rationale

3. procedures

4. performance feedback

5. goals

Formal communication

1. downward

2. upward

3. horizontal