Comp 1 Sect B I, Daniel Blake 2016 Industry

Social context

Homelessness in Newcastle

Food banks are tight on demand

Sustainability is a trendy topic

Political context

Parliament passing Welfare Reform and Work Act in 2016 which cuts support for those in need

Historical context

New technologies like public projections, social media developed

2016 Welfare Reform and Work Act

Social realism genre to draw attention to conditions of the working class

Cultural contexts

Individualism in the west meant people are often unwilling to offer help to the working class

Dominant culture disregards wellbeing of working class for profit

Counterculture of socialism which values workers and questions government structures

Audience of film

Working class

ABC1

Voters

30s-50s

Left wing

Sociopolitical activists

Who directed the film and why is that significant?

Ken Loach

He is a director famous for social critique, social realism, refused to work in Hollywood, named Dean of Leftist movie makers NYT 1988, has a working class upbringing

What is Sixteen Films?

Produces non mainstream titles

Owned by Ken Loach

Run by O’Brien who emphasises sustainable production

Well known for making drama and films exploring social issues

How is IDB funded?

By British Film Institute which is a film and TV charity founded to promote and preserve film marketing in UK, it has a remit to support creativity and seek out

Uses funds from National Lottery to fund production and distribution

BBC Films which produced some of the most successful recent films, works in partnership with major international and local distributors

What is IDB’s budget?

£3.5m

What companies are responsible for distributing IDB?

Wild Bunch: pan European film distribution company, independent

Newcastle premiere where film is set in

Food donation points for Coventry food bank at community law centre premiere

Free outdoor projections

How does IDB market itself on Twitter?

#wearealldanielblake to get people to recognise themselves as the main characters

Unverified to show defiance of norms

How does IDB market itself on Facebook?

Showing reviews like ‘profoundly moving’ ‘magnificent. Demands to be seen’

Pull quotes from Loach ‘there is a sense that we really have to change things now’

How does the IDB poster attract audiences?

Muted colours to reflect social realism genre

Praise reviews like ‘powerful’’brilliant’’intensely moving‘’emotional gut punch’

Hand drawn style, unconventional handwritten font for a movie poster

Minimalistic design, casual clothes dempahise visuals and focus on reviews

How does IDB do grassroots marketing?

Newcastle premier

Mirror in print and online Day Johns who plays Daniel was an editor for the paper, possible to get free tickets for premieres

Outdoor film projections

What are IDB premieres?

London premiere with Corbyn who is the leader of the Labour Party

Newcastle premiere alongside food bank

How is the IDB trailer?

No CGI or special effects

Scenes where Daniel struggles with computers to register for welfare can be relatable

Scene of Daniel’s graffiti demanding change and Daniel holding hands with another man in soldarity

How does IDB use guerrilla marketing?

Daniel Blake’s speech ‘I am a citizen, nothing more, nothing less’ projected on walls in London, and the parliament

Bring in tourists to do their viral marketing

Show political message