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A representation of the target audience so that you are designing for a specific audience instead of a generic one
persona
The problems users face that create friction in certain user flows
pain points
A visual representation of a specific route that a user might take though your website or app in order to achieve a goal
user flow
Virtual items on a website's interface that allow users to engage with the design
user interface elements
The design and development process that aims to produce a deign that aligns with the wants and needs of the user
user centered design
A map that lays the outline of the path that a user will take from the start to the intended goal
experience architecture
Chalking out and deigning an information model
information architecture
Developing a structure and pattern of actions or behaviors for a design and its users
interaction design
Working out how a design will function across multiple platforms
experience design
Secondary navigation aids that tell users where they are on a website
breadcrumbs
A skeletal framework or blueprint of your product, app, or website design without any content, images, and interactive elements
wireframe
A full size outline of the proposed final product that is used for testing before launch
prototype
A smaller scale, realistic representation of how the design will look in its final form
mockup
A user research method that askes users to arrange information into groups that make sense to them
card sorting
A UI design style that focuses on employing simple, two-dimensional elements with bright colors
flat design