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Self- Perception Theory (Bem, 1972)
when internal cues are weak, we look at our behaviour and consider the situation
if the situation cant explain our behaviour, we infer a corresponding state
Intrinsic Vs Extrinsic Motivation
Intrinsic: Internal motivation
doing something for money, marks, recognition, obligation, punishment
Over-justification Effect
when rewards are introduced for intrinsically motivated behaviors, the behavior becomes over-justified
we see the rewards and this can explain our behaviour
we no longer conclude we’re doing it because we like it
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