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Speaker
Identity
Occasion
When/where
Audience
Reader
Context
Circumstances
Exigence
Compel
Purpose
Goal
Ethos
Credibility
Pathos
Emotion
Logos
Logic
Security & freedom, individual & community, tradition & change
Values in tension
Overarching debatable claim
Thesis
facts, data, or stats
Evidence
Main idea of a paragraph
Claim
Scare tactics
Using fear or threats to persuade instead of logical reasons or evidence
Either-or choices
Presenting only two options when more alternatives exist
Slippery slope
Claiming that one small action will inevitably lead to extreme or disastrous consequences without proof.
Sentimental appeals
Using emotions like pity, love, or sympathy instead of facts to influence an argument.
Bandwagon appeals
Arguing something’s is true or good simply because many people believe or do it.
Appeals to false authority
Relying on an authority who lacks expertise in the subject being discussed.
Dogmatism
Asserting a claim is true without evidence and refusing to consider other viewpoints.
Ad homenim
Attacking the person making the argument rather than the argument itself.
Hasty generalization
Drawing a broad conclusion from insufficient or unrepresentative evidence.
Faulty casualty
Assuming that because one event follows another, the first caused the second.
Begging the question
Assuming the truth of the conclusion within the argument itself (circular reasoning).
Equivocation
Using a work or phrase with multiple meanings in a misleading way within an argument.
Non sequitur
A conclusion that does not logically follow from the premises.
Straw man
Misrepresenting or oversimplifying an opponent’s argument to make it easier to attack.
Faulty analogy
Comparing two things that are not sufficiently alike in relevant ways.
Sensory Details
Deliberate word choice that awakens the senses and creates a mental image for the reader
Dialogue
Direct speech
Expanded moment
Snapshot in time lengthened with specific details
Personification
Giving human aspects to inanimate objects or ideas
Alliteration
Series of words that start with the consonant
Onomatopoeia
Formation of words that imitate sounds
Rhyme
Word that corresponds with another in sound, especially end sound
Simile
Comparison of 2 items using “like” or “as”
Metaphor
Comparison of 2 things not using “like” or “as”
Analogy
Reference to a person, event, or text that the writer anticipates the reader understands
Antonomasia
Substituting a descriptive phrase for a proper name (ex: His Airness)
Irony
Words that convey meanings that are in tension with, or even opposite to the literal meaning
Oxymoron
Word choice that illustrates a paradox or contradiction
Metonymy
Particular object to stand for a general concept (ex: Wall Street)
Hyphenated Modifer
Series of words connected with hyphens that act as an original modifier (ex: don’t-you-dare-do-that-again look)
Hyperbole
Exaggeration
Litote Understatement
Understatement
Rhetorical Question
Question left unanswered because the answer is obvious
Parallelism
Use of components in a sentence that are grammatically the same; or similar in their construction, sound, meaning, or meter.
Anaphora
Repeated word or phrase at the beginning of sentences, paragraphs, or sections.
Epistrophe
Repeated word or phrase at the end of sentences, paragraphs, or sections.
Antithesis
Parallel words or sentence structures that highlight contrast or opposition.
Inverted Word Order
Rearrangement of the typical subject-verb-object sentence structure
Intentional fragment
Incomplete sentence used for emphasis
Jargon
Specialized language particular to a group of people
Colloquial Language
Language of daily speech, informal and conversational
Connotation
Emotional or cultural meaning behind a word
Denotation
Dictionary definition of a word
Pun
Play on words (double meaning)
Punctuation
placed in sentences to enhance style and meaning