A2 Business Keyterms

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6 Terms

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1.1 - Mission

A mission sets out why a business exists.

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1.1 Objective

A quantifiable target.

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1.1 Strategy

A long term plan of action designed to achieve an objective

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1.2 SWOT analysis

An examination of the (internal) strengths and weaknesses a business has and the opportunities and threats (external) it may face.

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1.3 Stakeholder

An individual or group who has an interest in a business. They can be affected by a business decision and/or have their views considered as part of the decision.

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