The Mental Representation of Objects

Dual Coding

Our mind Consist of two mental representations systems

• Verbal and Non-Verbal

Non Verbal Imagery represents…

Picturing things in our head; very similar to mental imagery

Verbal Systems represents

Word or Language based system

• Store Information as words (Like Dog)

When it comes to dual coding; can we associate concrete words (Elephant), with other words and visually?

Concrete words we can associate with other words and visual

When it comes to dual coding, can we associate abstract words (Like the word virtue) with other words and visually?

• Abstract words however, we struggle to associate with images, but can associate verbally

  • Abstract coded verbally, not imagery

The Functional Equivalency Hypothesis explains what?

That perception and mental imagery are similar

What are the two experiments associated with the Functional Equivalency Hypothesis?

The X - task and Kosslyn’s image scanning

The X task

Question asked if X is present on stimulus letter

• However, activation of occipital region was greater for imagery than perception condition

Kosslyn 

Shown map, try to remember objects and locations

• Essentially forming an image of the map and perceiving where you go

  • Image Scan Time