Key Events in Google Analytics 4

Descriptions of key events in Google Analytics 4

ad_impression

sees an advertisement, for apps only

earn_virtual_currency

earns virtual currency (coins, gems, tokens, etc.)

generate_lead

submits a form or a request for information

join_group

joins a group

login

logs in

purchase

completes a purchase

refund

receives a refund

search

searches your website or app

select_content

selects content on your website or app

share

shares content from your website or app

sign_up

signs up for an account on your website or app

spend_virtual_currency

spends virtual currency (coins, gems, tokens, etc.)

tutorial_begin

begins a tutorial during an on-boarding process

tutorial_complete

completes a tutorial during an on-boarding process

add_payment_info

submits their payment information during checkout

add_shipping_info

submits their shipping information during checkout

add_to_cart

adds items to their shopping cart

add_to_wishlist

adds items to their wishlist

begin_checkout

begins checkout

remove_from_cart

removes items from their shopping cart

select_item

selects an item from a list of items or offerings

select_promotion

selects a promotion

view_cart

views their shopping cart

view_item

views an item

view_item_list

views a list of items or offerings

view_promotion

views a promotion on your website or app

qualify_lead

is marked as fitting the criteria to become a qualified lead

disqualify_lead

is marked as disqualified to become a lead for one of several reasons

working_lead

contacts or is contacted by a representative

close_convert_lead

became a converted lead (a customer)

close_unconvert_lead

is marked as not becoming a converted lead for one of several reasons